Activation Marketing Leader

4 weeks ago

Thailand 3M Full time

**Job Description**:
Supervises professional and support level employees within specific disciplines in Marketing such as product marketing, market research, channel/product marketing, digital, business/market development, branding, pricing, new product marketing, etc.

The person hired for the position of SEA Activation Marketing Leader and will report to Asia Marketing Operation Leader.

Primary responsibilities may include but are not limited to the following:

- Applies broad knowledge and extensive experience to deal with variations in work conditions and operations to proactively identify and solve complex and diverse problems. Supervises the development and implementation of improvements and/or solutions to work processes and tools in support of business and strategic plans. Reports to manager/supervisor on key milestones and critical business initiatives. Receives additional guidance from the supervisor as necessary.
- Supervises work group with clearly defined roles within functional disciplines, such as market research, channel/product marketing, digital, business/market development, branding, pricing, new product marketing, standard pricing and maintenance, deviated pricing, bids and quotes, business agreements, merchandising, price optimization and analytics, CRM processes including sales processes and sales operations analytics, customer insights, etc. May provide work direction to non-3M workers. Determines priorities and timetables, assigns resources/tasks, and provides performance feedback. Accountable for the activities and results of their work group, including leading for change.
- Develops or assist AMOL in the development of the marketing plans for assigned product and/or market/area, including defining programs and tactics and coordinating the execution across cross-functional teams for product portfolio, packaging, promotions, channels, pricing. Suggests strategic and tactical shifts based on marketing metrics and comprehensive understanding of customers/competitors/channels.
- Uses data to accurately analyze market coverage and track channel performance. Recommend channel-specific programs or promotions, and proposes adjustments to the channel mix, including eChannels, based on changes in metrics and channel trends (e.g., purchase behavior, channel prioritization, etc.). Manages Market Development Funds programs and activities to best deliver business results.
- Project lead for product information, digital asset, website or mobile app, channel and e-commerce, etc. Identifies digital marketing opportunities, applies expert digital marketing knowledge and experience to deploy digital marketing solutions and initiatives, executes operations with improved processes. Solves complex digital marketing problems through implementing digital marketing initiatives and business process improvements/changes by leading cross-functional teams and change management. Works with business and other corporate functions to manage digital marketing operations. Provides insights through customer analytics.

Job Requirements
- Bachelor’s degree or higher from an accredited university
- Minimum ten (10) years of experience in Marketing, business development preferable knowledgeable in Occupational Safety and Health
- Expert/master knowledge and experience with the most current theories and practices of one or more related disciplines such as market research, channel/product marketing, digital, business/market development, branding, standard pricing and maintenance, deviated pricing, bids and quotes, business agreements, merchandising, price optimization and analytics, CRM processes including sales processes and sales operations analytics, customer insights, etc.
- In-depth knowledge of 3M structure, organization, and business. Has cross-functional knowledge of businesses. Possesses solid market know-how (competitors, trends, etc.). Utilizes this business knowledge to educate others.
- Uses leadership and supervisory skills necessary for managing people such as knowledge of employment law, knowledge of corporate/location policies and procedures, effective communications, performance appraisal procedures, performance management, hiring and interviewing, documentation, interpersonal skills, coaching skills, change management, conflict resolution, delegation, goal setting, motivation, emotional intelligence, strategic planning. Proficient in using corporate/local systems, HR systems, sourcing payment systems, etc.

Our approach to flexibility is called Work Your Way, which puts employees first and drives well-being in ways that enable 3M’s business and performance goals. You have flexibility in where and when work gets done. It all depends on where and when you can do your best work.

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