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Data & Analytics Manager
3 weeks ago
General information
**Agency**:Initiative
**Function**:Data & Analytics
**Location**:Sathorn, Thailand
**Job Ref#**:16173
- Description & Requirements
**Position Summary**
**Key Responsibilities**
**Data & Analytics**:
**Strategy & Innovation**:
- Develop, distribute and implement best practices and POVs to establish rigorous work products
**Talent Management**:
**Desired Skills & Experience**
Education
- Bachelor’s degree
Work Experience
Language Fluency
- Fluent in both spoken and written Thai and English
If you have any of the skills below, it will be an advantage:
- Ability to scope an analytic solution out of a vague business problem
- Ability to work under pressure and manage multiple priorities and comfortable juggling multiple projects at once with strong prioritization, project and time management skills
- Internal stakeholder management
- Problem solving and analytical thinking
- Ability to convert complex analytical processes into easily digestible communications and deliver impactful presentations.
- Some working knowledge of digital media and analytics/measurement tools including:
- Syndicated Consumer (e.g. Nielsen, Kantar, Video Research),
- Syndicated Sales (e.g. Nielsen, Kantar),
- Media Consumption (e.g. Nielsen, Video Research, SimilarWeb),
- Paid Media Monitoring (e.g. Nielsen),
- Social Media Monitoring (e.g. Zanroo, Sysomos, Socialbakers, Fanpage Karma),
- Online advertising measurement and analytics (DCM, Sizmek, GTM, GA 360, Adobe Analytics), with the ability to provide meaningful insight to internal teams and the clients
- Working experience with CRM / CDP Customer Data Platform / DMP Data Management Platforms DMP (Adobe, Saleforces, Cxense) or working 3rd party behavioral data vendors.
- Good command of written and spoken English
- About Us
Initiative is a global media agency designed to grow brands through culture. Over the last three years, we’ve been named as the fastest growing media agency in the world by independent media ratings agency, RECMA. Key to our success is the fact most media agencies are built for brand awareness, with a bias for paid media. We’re a little different. We’re built for brand relevance, with a bias for Cultural Velocity. We believe the brands that succeed move and adjust with consumers at speed, showcasing their relevance and meaningfully contribute to their lives. We call this Cultural Velocity
- a measure for the speed at which a brand moves through culture to drive relevance. The faster a brand can move with culture, the more relevant they become and the greater the growth.
Operating in over 90 countries, Initiative employs 4,000 of the smartest and most diverse talent in the industry.
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