Essencemediacom Senior Planner

6 months ago


กรงเทพมหานคร, Thailand EssenceMediaCom Full time

**3 best things about the job**:

- Integrated media knowledge and professional skill improvement in the big team
- Comprehensive and efficient working process and guideline make integrated planning working smoothly
- Play an integral role in the planning and management of the digital media budget.

**In this role, your goals will be**:
**In three months**:

- Learned the basics of FMCG business and how media is run effectively.
- Formed an understanding of the client’s marketing & media strategy across APAC markets.
- You will be able to manage relevant agencies and 3rd party vendors in the execution of campaigns.

**In six months**:

- Led your own set of campaigns and be responsible for campaign optimization/ reporting.
- You will understand which activities increase conversion rates throughout the lifecycle, eagerly leverage personas and buy journey intelligence
- Communicate media plan materials to client and local teams including media plans, creative requirements, strategy, budgets etc.

**In 12 months**:

- Taken control of the day-to-day management of the client’s media plan.
- Proven yourself as a reliable point of contact for client stakeholders.

**Responsibilities of the role**:

- Support the local markets and manage the media vendors in planning and execution of media plans
- Manage the day to day operations of some of the centralized media buys and work with local and regional vendors and publishers
- Use and analyse data to inform media strategies and optimizations
- Responsible for being partner and expert on digital to local markets, clients and colleagues
- Play an integral role in the planning and management of the digital media budget
- Ensuring complete and actionable analysis of digital buys and optimizations of future campaigns based on those learnings
- Communicate media plan materials to client and local teams including media plans, creative requirements, strategy, budgets etc.
- Maintain a schedule of digital campaigns and ensure delivery is on time and on budget
- Devise and execute A/B tests to drive continuous optimization, bringing learnings in to future campaign activities
- Measure and analyse results. Regular reports on what is working, what is not and propose adjustments to strategies and tactics.
- Understand organizational and product goals and map them to specific project deliverables.

**Minimum qualifications**:

- At least 2-3 years of digital media marketing experience working for industry leading company or agency with significant media budgets.
- Media Planning, Programmatic, Social, Search and/or e-Commerce media experience would be highly beneficial
- Media planning experience (agency preferred)
- Demonstrated ability to understand business goals and develop unique media opportunities that deliver on the business goal
- Solid quantitative/analytical skills and strong attention to detail.
- Proven track record of conceptualizing programs, selling-in internally and executing
- Ability to interface and manage cross functional internal and client teams
- Experience interacting with vendors/contractors, including effective project scoping, managing for results, and financial and operational accountability.
- Excellent written and verbal communication skills; comfortable delivering recommendations to all management levels.

**More about EssenceMediacom**

We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.

EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people.

EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.



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