Assistant Customer Marketing Manager

2 weeks ago


Thailand PepsiCo Full time

**Responsibilities**
**Role**:

- Act as a partner with Sales key account - Makro to develop strategic Channel Plans and lead the implementation of strategy for channel sustainable growth
- Control Makro trade activations within A&M TMK budget, and manage for best efficiency and returns.
- Explore new business opportunity and grow assigned products’ portfolio & category - representing customer marketing team, to lead assigned projects
- Work collaboratively with Shopper-insights manager to conduct bespoke research & leverage existing research to develop Channel-Strategy
- Ensure successful execution and, integrated programs (existing & new products of assigned products), in alignment with sales & marketing functions - supporting SPHP & Makro

**Accountabilities**:

- Annual Volume Objective within A&M budget
- Work closely with Key Account, cross-functional team, to deliver Channel Growth profitably, and grow market-share on assigned channel, continuously.
- Develop and deploy instore activations, including campaigns, merchandising and POP in alignment with marketing activities to reach company target.
- Work with shopper insights team to develop channel strategy and activation plans to drive channel and category growth, leading category management projects
- Build selling story to ensure execution / activations at stores as planned

**Qualifications**
**Qualification**
- Bachelor’s Degree in related field
- 3yrs+ experience in Customer (Trade Marketing) /Consumer Marketing
- Good relationship building and teamwork
- Leadership skills, Strong project management skills, able to lead and drive actions
- Strong analytical skills, turning insight into actions.
- Innovative thinking: able to lead team in new ways of thinking and execution.
- Good planning and managing performance of self
- Initiative and flexible
- Work well under pressure
- Good command in both Thai & English
- Computer literature in Microsoft Office
- Experienced in Channel development
- Strong in dealing with data-intelligence agency



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