Health Representative 1
6 months ago
To be on the front-line of the “value” chain: beyond product information to doctor target group
- To be the point person: will have to explain, inform, and engage physicians with product information align with drug position and marketing strategy and send key message
- Professional in products and disease knowledge
- To maximize sales of product portfolio within the area
- To attend training and education programs and participating in marketing activities
- To act in accordance with the Pfizer Values, Leader Behaviors, GPIHP/FCPA and PReMA code
- To represent more than Sales (i.e., products); they will have to represent the entire organization - not only offer Pfizer products and services to the doctor and the pharmacist, but also engage the medical community on external challenges to help Pfizer best serve the patient.
- Analyze sales (DDD, market share) and find opportunity (expand new prescribers and hospitals)
- Enlisting (expand hospitals)
- Engagement committee eg. PTC, bidding, purchasing, DIS (drug information service), partnership with KOL
- Create group presentation, speaker program, product discussion
- Discuss and find market environment e.g. Regulation of prescription (®, underline)
- Mentor of new TSR and pharmacist trainee
- Synergist team work and maximize resource (A&P)
- Professional personal appearance e.g. wearing uniform, visit doctors in the right time, manner
- Territory planning (A&P) and time management
- Expert selling skills (CFSA (customer focused selling approach))
- Defend generic drugs, bidding regulation (GPO privilege)
- Know how to search information
- Presentation skill
- Discipline and consistency in daily work (work hardest)
- Prioritize each work
- Speed of action within 24 hours (send out urgent)
- Focus on Pfizer core value (customer focus, integrity, performance, OWN IT, teamwork, quality, community)
- Keep company’s confidential e.g. scheme incentive, SOP and company’s data
- Ability to work both Bangkok and Upcountry
Specific Duties and Responsibilities:
- Selling and detailing:
- Conclude sales and issue orders to ZPL via POES (handheld)
- Check customers’ inventory, review report ZPG 840 (Daily Invoice)
- Settle goods returned for customers (within 30 days) and keep updated record of expired products especially short expired products
- Map out hospital listing plan and implement accordingly
- Handle free goods for hospital listing (goods delivered by Distributor)
- Update price on the system
- Monitor sales status in responsible areas
- Daily plan and record call visit detail (cover company KPI, record call feed back and follow up last call, revise previous sale and plan to improve)
- Prioritize customers (prescribing style of doctors, number of patients in hand, reimbursement or universal coverage (UC) or social security scheme (SSS), S4 etc.)
- Prepare, implement and review business plan
- Fieldwork with DSM/GDSM
- Attend hospitals’ bidding with DSM/GDSM
- Participate in marketing activities: booth exhibitions, symposiums, etc.
- Comply with Pfizer’s business conducts, GPIHP/FCPA guidelines and PReMA Codes of Sales and Marketing Practices in all activities, including all undertakings related to expenditure
- Reporting (weekly and monthly report of competitors’ activities and comment)
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
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