Insurance Product Marketing Specilaist

3 weeks ago

กรงเทพมหานคร, Thailand AIS Full time

Become a part of Thailand’s no.1 Digital Service Provider, Who strives to provide best services that help people fulfil their dreams.

Job Posting Location

Bangkok

Job Summary

Responsible for a wide range of responsibilities including market research, product strategy, product development, product marketing planning, pricing, distribution, selling and after sales service to meet organizational objectives.

**Job Description**:

- Product Development-
- Determines customers’ needs and desires by specifying the research needed and target group to obtain market information.-
- Assesses market competition by comparing the company’s product to competitors’ products.-
- Define product positioning for the suite and underlying platform capabilities, including clear differentiation, crisp value propositions and requirement that can be understood both internally and externally-
- Brings new products to market by analyzing proposed product requirements, product development programs and product implementation-
- Provides information for management by preparing short-term and long-term product sales forecasts, reports, analyses and recommendations, answering questions and requests.-
- Performs other duties as required.- Product Communication-
- Develop product campaign and content hitting all stages of the marketing and sales funnel-
- Produce product and materials that enable sales teams with the training they need to be successful, and the tools to drive action (pitch decks, customer stories, call scripts, etc.).-
- Lead and collaborate closely with insurer and sales teams to ensure value propositions align with customer needs- Product Innovation:- Analyze a wide variety of data, market trend, competitor’s analysis to make data driven recommendations for concepts and lead innovation and product pipeline that directly respond to consumer desires/needs.-
- Partner cross functionally and external to gain alignment on product strategic direction- Project Manager for product development-
- Lead project and create a project structure for stakeholders including timeline, project plans, tasks and team responsibilities, and status reporting on new product development-
- Collaborates with UX team and digital media team to research and envision solutions on digital channel, testing and evaluate feasibility and assist with design optimization and digital marketing optimization-
- Provide product analysis, consumer insights, and data-driven recommendations to create customer persona and provide recommendation to data team for creating data model, targeted marketing, and segmentationQualifications:- In-depth knowledge focusing on Life / non-life insurance and demonstrable experience in product marketing and innovation-
- Insurance broker license is highly preferred-
- Bachelor's degree or higher in a related field-
- Good in Thai & English both written & spoken-
- Well understanding on an insurance or banking business. Background in insurance product marketing is highly preferred-
- Teamwork spirit with creative mind and willing to learn / can-do attitude-
- Good interpersonal skills, service-minded, drive for excellence, ability to work effectively and ability to prioritizing and planning works to meet the timelines-
- Proactive, innovative, and results-drivenRecruiter

Atitaya Dechpan (อทิตยา เดชปาน)

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