Creative Product Marketing

2 weeks ago

กรงเทพมหานคร, Thailand TikTok Full time

Responsibilities
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

Team Introduction
Creativity is the soul of advertising. The Global Monetization Product & Technology team develops world-leading tech solutions for ads creative production, interpretation and optimization, to empower and inspire advertisers, creators, and other third parties in the ecosystem to create and deliver the best engaging creative experiences to end users.

We are user-oriented and dedicated to technical excellence. We aim to drive and lead the technology revolution in the ads tech and creative industry, powering products and driving values for our clients, creators, and the whole ecosystem. We are looking for experienced product operations specialists who will be responsible for providing operational support throughout the product development lifecycle and ensure success across key products and business initiatives.

We are looking for a Creative Product Marketing & Operations Manager (Client Enablement) to join the Creative Product and Operations team in Thailand to manage all key go-to-market and partner operations for our creative products.

As a product marketing and operations manager, you will be expected to carry out these responsibilities.

**Responsibilities**:

- Accountable for the full go-to-market strategy and execution for creative products to internal and external stakeholders.
- Responsible for the onboarding and training of advertisers, fostering client engagement and empowerment. Assist in pitching products/solutions to clients and engage in client discussions.
- Partner closely with the Global Business Solutions team to understand and address advertiser business' requirements through the right creative products.
- Deliver operational support at the campaign execution level, guaranteeing a smooth and trouble-free process.
- Gather preliminary market insights and qualified product feedback to inform product strategy and improvement.
- Strong operational rigour ensuring team trackers and documents consistently updated and well-maintained.
- Collaborate with external partners and agencies to create, refine, and develop strategies for content that simplifies and enhances marketing efforts on TikTok.
- Maintain direct and ongoing relationships with partners from Thai creative/creator agencies, managing onboarding, contracts, invoicing, and addressing business, technical, or policy issues while advocating for our ecosystem internally.
- Identify, cultivate, and grow relationships with top partners in Thailand, ensuring they are delivering on our program goals, tracked and measured for success based on very strict performance metrics.
- Drive partner adoption of our creative products and provide continued education for driving product adoption across the ecosystem.

**Qualifications**:
Minimum Qualifications
- 5+ years of work experience in product operations role, or other operational roles in advertising/creatives.
- Self-starter with strong project management skills, ability to grasp the core context, identify key risks, and cooperate with all parties to achieve goals.
- Analytical, data sensitive & goal-driven. Comfortable with setting ambitious targets, analyzing the status quo, planning a course of action, executing rapid trial & error iterations and constantly improving.
- Great communicator & team-worker. Comfortable navigating global organization structures & aligning objectives with cross-functional teams. Thriving in a work environment with diverse cultures.
- Fluency in English and Thai is required.
- Deep understanding of the digital, social media and creator/influencer landscape in Thailand, including cultural nuances, trends, and consumer behavior.
- Experience presenting to internal and external audiences at all levels of seniority.

Preferred Qualification
- Advertising sales, partner management experience, advertising creative/management tech platforms, agencies or advertisers' side is a big plus.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workpla

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