Marketing Manager
4 days ago
**Industry**: Web Service
- ** Job Description**:
- Set an annual revenue target per sale channel and manage the marketing budget accordingly.
- Strategize, implement, and monitor all aspects of omnichannel marketing for both awareness and conversion driving objectives, including but not limited to Facebook & Instagram, Line and marketplace in-platform marketing tools. Decide effectively which ones will be executed in house, which will be outsourced to agencies.
- Manage 360 degree launch plan for any new product verticals.
- Manage and support marketing materials for partnered offline stores and events/exhibitions that the company will attend.
- Identify industry related trends and lead creative new marketing initiatives and sales channels to build brand awareness and lead to conversion.
- Coordinate with the Product Development team in sharing insights and select the right assortment to manufacture or to purchase and sell.
- Coordinate with the Commercial and Business Development teams to support the marketing aspect of any growth/B2B opportunities.
- Monitor Customer Service team to ensure seamless acquisition and retention with delighted customer experience.
- Consolidate data and analyze important metrics that affect business performance and potentially lead to customer retention insights for building a good CRM initiative; manage the loyalty program accordingly.
- Support other strategic activities of the company such as innovative growth strategies for the existing business and new opportunities that fit Thailand and/or potential oversea markets.
- Prepare accurate weekly and monthly sales reports and marketing campaigns’overall performance.
- Coordinate with the IT team for automation/system adjustment if needed.
- ** Requirement**:
- Bachelor’s degree in marketing or relevant field.
- A minimum of 5-year experience in a digital marketing or advertising position, preferably in a start-up environment.
- Solid understanding of Facebook advertising, other digital marketing channels are a plus e.g. SEM, Display, Affiliate, CRM.
- In-depth knowledge of various social media and social commerce platforms on best marketing practices.
- Knowledge on marketplaces’ (Shopee, Lazada, Line My Shop, Tiktok shop) in platform advertising tools is a plus
- Highly creative with entrepreneurial spirit and a high sense of ownership.
- Excellent analytical abilities, proficient in Microsoft Excel or other marketing data management tools.
- Outstanding communication in both Thai & English and interpersonal skills.
- Up-to-date on the latest trends and technologies in marketing.
- Pet lover is a plus
- ** English Level**: Level 3 - Business Level
- ** Other Language**: None
- ** Working Hour**: 9.30 ~ 18.30
- ** Holiday**: Sat - Sun
- ** Benefit**: Benefit after probation:
Annual leave = 10 days
Group health insurance = Allianz
Health budget (budget for health (not beauty) e.g. fitness, office syndrome massage) = THB 8,000/ year
Training budget (related for role e.g. excel, English for business communication) = THB 6,000 / year
Annual health check up = THB 3,500 / year
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