Wavemaker Planner, Integrated Planning

6 months ago

กรงเทพมหานคร, Thailand Wavemaker Full time

Wavemaker is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a **Planner, Integrated Planning** to join us.

In this role, you will be a partner with planning team and external media partners to drive integrated solution. Proposing and implementing new ideas and product offerings.

**Reporting of the role** **This role reports to: Planning Manager

**3 best things about the job**:

- Integration: Most media agencies separate their divisions very clearly, if you are in digital you would not be involved in the offline team planning process, you will be learning about other media constantly, and be contributing to campaigns that cover every media channels.
- Comprehensive training system: You will receive direct coaching from agency’s senior members and training across all communication disciplines.
- Part of an overall marketing team: You will be fully involved in the marketing communication process through working closely with client’s media and marketing communications team.

**In this role, your goals will be**:
**In three months**:

- Developed a good understanding of advertising as part of a campaign.
- Formed an understanding of the client’s marketing strategy across China.
- Understood how Wavemaker’s internal processes are run in line with our media partners within GroupM.
- Measurement:

- Independently run data to support basic routine reports (e.g. i-research, ad-power, CMMS, Infosys, minder and etc. internal tools) and assure the 100% accuracy and punctuality.

**In six months**:

- Understood Wavemaker’s value proposition “The Content and Connection Agency” to the importance of the media planning approach.
- Learned the basics of communications planning.
- Independently respond to all day-to-day queries from client.
- Measurement:

- Fully understand client’s needs, support supervisor on material delivery and assure 100% accuracy of the work.
- Ensure post buy 100% accuracy and delivery to client on time.
- Fully understand the data story, and can complete the basic reports (monthly competitor analysis, target audience analysis, media consumption behavior and etc. ).

**In 12 months**:

- Taken control of the day to day management of the communication activities.
- Assisted line Manager in annual review/planning proposal for the client assigned.
- Kept track on the latest industry innovation and product development trends.
- Measurement:

- Support supervisor on spot plan follow up and ensure the delivery on time.
- Support supervisor on invoice follow up and ensure accuracy 100% and delivery on time.
- Independently input findings and conclusions in the basic reports (monthly competitor analysis, target audience analysis, media consumption behavior and etc. ).

**KPI Metrics**
- Execution quality
- Time management
- Client Satisfaction

**Responsibilities of the role**:

- Campaign creation, reporting and optimization.
- Proposing and implementing new ideas and product offerings.
- Client liaison and relationship development.
- Keeping a close ear to the ground on new opportunities to take to client.
- Helping advise the wider team on planning optimization.

**What you will need**:

- At least 2 related years of experience working in media planning area within an agency.
- Internship experience with established international brands preferred.
- Good understanding of all media channels.
- High level of understanding consumer researches
- Excellent communication skills and experience working across large media budgets.
- Business proficiency in English

**More about Wavemaker**

Wavemaker is a billion dollar-revenue next generation agency that sits at the intersection of media, content and technology. We are obsessed with the customer's purchase journey and is what connects our mission directly to our client’s business challenges. We invented WM Momentum, the world's most comprehensive study into how people make purchase decisions and have conducted over 375,000 surveys in 70 markets and across more than 30 categories. We are a business that is powered by the creativity and curiosity of our 8,500 people in 90 countries, united by our PACED values. We are a part of GroupM, WPP’s global media investment management company.

**About Thailand**

In a population of 69 million people, Thailand’s mobile penetration is at a whopping 120% with smart phone penetration at 50%. Digital spend has grown 38% year-on-year and most people are now accessing the internet via mobile devices. Bangkok is one of the top Facebook cities in the world and Thailand ranks high in time spend viewing YouTube.

The audience fragmentation, following years of a virtual FTA TV duopoly, is creating huge trading and content opportunities. Thailand is one of the fastest-growing media markets in the region. Those looking for a rewarding and dynamic career in media have n

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