Manager - Field Merchandise (Chilled & Frozen)

2 weeks ago


กรงเทพมหานคร, Thailand Criterion Asia Recruitment (Thailand) Co., Ltd. Full time

**Responsibilities**:

- Develop and implement comprehensive merchandising strategies for the chilled and frozen product category.
- Collaborate with the marketing team to align merchandising efforts with overall marketing campaigns.
- Oversee and manage field merchandising activities, ensuring consistent and impactful product displays.
- Train and support field merchandising teams to optimize product visibility and shelf space.
- Strategically place products in-store to maximize visibility and sales.
- Monitor and adjust product placements based on sales data and customer behavior.
- Collaborate with inventory management teams to ensure optimal stock levels and rotation.
- Implement strategies to reduce wastage and manage product shelf life effectively.
- Analyze sales data, customer feedback, and market trends to inform merchandising decisions.
- Utilize data-driven insights to optimize product assortment and placement.
- Lead and inspire the field merchandising team, providing guidance and support.
- Foster a culture of excellence, accountability, and continuous improvement.
- Collaborate with cross-functional teams, including sales, marketing, and supply chain, to achieve merchandising goals.
- Act as a liaison between field teams and management, providing regular updates and insights.

**Qualifications**:

- Bachelor’s degree in Business, Marketing, or a related field. MBA is a plus.
- Proven experience (at least 5 years) in field merchandising, particularly in the chilled and frozen category.
- Strong understanding of merchandising principles and practices in the food industry.
- Excellent leadership and team management skills.
- Analytical mindset with the ability to interpret sales data.
- Effective communication and collaboration skills.
- Fluent in Thai and English



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