Brand Manager III, Strategy Game

2 weeks ago

Bangkok, Bangkok, Thailand Riot Games Full time

Riot Games was established in 2006 by entrepreneurial gamers who believe that player-focused game development can result in great games. In 2009, Riot released its debut title League of Legends to critical and player acclaim. As the most played PC game in the world, over 100 million play every month. Players form the foundation of our community and it's for them that we continue to evolve and improve the League of Legends experience.

We're looking for humble but ambitious, razor-sharp professionals who can teach us a thing or two. We promise to return the favor. Like us, you take play seriously; you're passionate about games. We embrace those who see things differently, aren't afraid to experiment, and who have a healthy disregard for constraints.

That's where you come in.

As a Riot Brand Manager, you'll be responsible for supporting the games brand narrative and overall go-to market strategy for a Strategy game. You will help shape how this game is published locally and maintain a strong emphasis on working closely with external stakeholders and partners to ensure the successful delivery of marketing contents and campaigns in Thailand.

As directly reporting to the Country Manager of Riot Games Thailand, you'll be part of the core team creating some of the best player-first experiences for Thai players. Join a tight-knit group of exceptionally bright-minded individuals who share our prioritization of player experience, rejection of convention, and passion for gaming. Riot Games Thailand is dedicated to creating tailor-made Thai-focused player experiences that show local players they aren't lost in translation.

Responsibilities:

  • Guide the successful development and execution of campaigns and initiatives, ensuring outstanding creative experiences and raising the bar for local player expectations
  • Lead relationships with external stakeholders to act as a gatekeeper for locally-led marketing campaigns while supporting global brand priorities
  • Create unique player experiences through campaign execution and marketing assets development, ensuring holistic local player experiences across functions (e.g., comms, community)
  • Lead a team of vendors, contractors and managing and assess their performance on a day-to-day basis
    • Manage the communication pipeline and coordinate communication across various channels such as social media and web.
    • Manage and/or support the content roadmap and publishing plans, and align them with multiple stakeholders.
    • Monitor the communities and keep the team informed of our players' sentiments, suggesting actions items when appropriate.
    • Establish and use KPIs to steer our marketing efforts to maximize performance
    • Advise on local player needs and market trends to Regional Product Leadership

Required Qualifications:

  • Experienced Thai marketer: You have a bachelor's degree and a minimum 7-8 years of marketing or related experience in a relevant field.
  • Strategic and insight-informed: You have the ability to see the big picture and utilize your suite of skills to level up our channels; you root these insights in strong analysis metrics and stats and know how to turn an insight into a big idea.
  • Thai Player-focused: You are a Strategy game fan yourself (Riot's games encouraged) and you know Thailand's game market as well as the players. You are ready to put your extensive insights to work and build marketing initiatives that our fans want to see.
  • Languages: English, Thai (business proficiency) You are fluent in written and spoken English communication as well as proficient in Thai. Proficiency in Mandarin a bonus
  • Open-minded: You enjoy brainstorming improvement ideas and encourage discussion of alternative and unconventional approaches.
  • Proactive self-starter: You're a highly-motivated independent thinker who'd rather ask for forgiveness than permission.
  • A clear communicator: You can effectively communicate in any medium: presentations, email, conference calls, etc.; you're able to convert a large amount of information and data into a clear message.
  • An avid learner: You are always hungry to learn new things. In the esports market, where things are changing very fast, you are able to not only keep up with the new trends, but also possess the skill sets to apply the lessons learned

Desired Qualifications:

  • Experience working in China or with China-based companies. Proficiency in Mandarin a bonus.
  • Experience working on cross platform products
  • Experience working on cultural brands that serve passionate audiences
  • Experience working on products at all stages of development
  • Experience facilitating and working with creative professionals
  • Organizational management skills
  • Bachelor's degree in Marketing or related field.

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