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Marketing Specialist
2 months ago
Main Purpose of the Role
The Ortho marketing specialist is essentially a brand ambassador who is expected to develop creative marketing and communication strategies that increase brand awareness for the target customer segments, providing data-driven recommendations on the most effective marketing channels, tactics and resources allocation.
Key Responsibilities
Professional Marketing (branding, product and scientific communications):
Oversee the production of high-quality marketing content and promotion assets, as well as prepare scientific supporting documents, to ensure consistent and impactful brand messaging across all marketing touchpoints including in-clinic branding and POS materials.
Supporting proofread on the translation, get aligned and obtain approval with relevant teams (legal, RA, clinical, TFDA if needed).
Coordinate offline marketing initiatives such as events & conferences and provide onsite event logistic support with external vendors and agencies as needed.
Content creation for Consumer education
Coordinate the creation of visually appealing graphics and multimedia content for digital marketing campaigns, including websites, social media, and email newsletters.
Curate compelling and engaging content that aligns with our brand voice and resonates with our target audience and industry trends.
Digital campaign management
Plan, execute, and report on End-to-End digital marketing campaigns, with a specific emphasis on Marketing Automation and SEM (SEO and SEA) to ensure effective lead generation, nurturing, and engagement (emails, content creation, SEO optimization).
Utilize AEM and SFDC as the Content Management System to publish and manage digital content effectively.
Skills and Experience:
Strong understanding of audience based targeting and hands-on experience in building high performing omni-channel and influencer campaigns.
Strong sense of brand ownership and proven experience of visual communications
High attention to detail, well organized and able to manage multiple projects and meet deadlines.
Proficiency in Canva, In-Design, Adobe Illustrator and Photoshop is a plus
Working knowledge of CRM system experience (ideally Salesforce) is a plus
Working knowledge of CMS management (ideally Adobe Experience Manager) is a plus
Proficiency in English. Experience working with digital marketing agency is highly welcome
