Head of Marketing

About the role
This is a strategic marketing leadership role owning the annual marketing strategy, priorities and plan for Verita Neuro, aligned to commercial and business objectives. You will own the marketing budget, allocate investment across channels, markets and activities based on expected commercial return, and set quarterly objectives and Key Results for the marketing function with clear accountability for delivery. You will lead, manage and develop the existing marketing team in Bangkok, build a high-performance marketing culture based on data and continuous improvement, and establish clear ways of working across internal teams and external partners.

Key responsibilities

- Build and own the annual marketing strategy, priorities and plan for Verita Neuro, aligned to commercial and business objectives
- Own the marketing budget, allocating investment across channels, markets and activities based on expected commercial return
- Set quarterly objectives and Key Results for the marketing function and ensure clear accountability for delivery
- Own the marketing performance framework, defining KPIs that measure commercial impact rather than relying primarily on top-of-funnel metrics
- Lead, manage and develop the existing marketing team in Bangkok, setting clear expectations, priorities and standards
- Build a high-performance marketing culture based on data and continuous improvement
- Define and own the communication pillars for Verita Neuro and the role each plays across the patient journey, from awareness through to consultation and treatment
- Establish reliable reporting across acquisition, engagement, lead quality, conversion and revenue
- Continuously test and optimise messaging, creative, targeting, landing pages, channels and patient journeys
- Own relationships with external agencies, freelancers and strategic partners, ensuring clear objectives, performance expectations and accountability About you
- 7+ years' marketing experience, including at least 3 years leading a team and owning a significant marketing budget with authority over allocation
- Demonstrable experience marketing clinical, medical, healthcare or other highly regulated industry
- Direct experience of long, high-consideration purchase or decision cycles where customers are making consequential and often emotional decisions
- Proven track record of building, managing and developing high-performing marketing teams
- Strong commercial orientation, with experience linking marketing activity to qualified demand, conversion and revenue rather than relying primarily on awareness or lead-volume metrics
- Strong analytical capability and confidence working directly with major marketing, analytics and CRM platforms, including tools such as Google Analytics and Google Search Console
- Strong working knowledge of paid media, including health-category advertising restrictions and compliance requirements across major platforms
- Excellent judgement around messaging, positioning and communications in sensitive or regulated categories
- Ability to operate strategically while remaining hands-on enough to interrogate data, challenge performance and drive execution