Global Trade Marketing
4 days ago
Lak Si Bangkok, 10, ไทย
Betagro Public Company Limited
เต็มเวลา
ฟรีด้วยอีเมลหรือ Google
บันทึกงานนี้และจัดระเบียบการค้นหาของคุณ
สร้างบัญชีฟรีเพื่อบันทึกงาน สร้างการแจ้งเตือน และกลับมาที่รายการนี้จากแดชบอร์ดของคุณ
ฟรีด้วยอีเมลหรือ Google
เมื่อดำเนินการต่อ แสดงว่าคุณยอมรับ ข้อกำหนด & นโยบายความเป็นส่วนตัว.
Job Responsibilities
- Manage product and brand performance across international markets, including S-Pure, Betagro, and OEM products, to achieve sales value, volume, and profitability targets.
- Develop and execute Trade Marketing strategies and activities to support business growth in Korea, Malaysia & Taiwan markets.
- Drive New Product Development (NPD) and coordinate new product launches in assigned international markets.
- Develop and manage distribution channels to expand market coverage and increase product availability across target outlets.
- Plan and execute promotional activities and trade shows in collaboration with Sales and Branding teams.
- Monitor and evaluate marketing activities, including performance achievement and ROI.
- Gather and analyze market information, consumer behavior, and purchasing trends to identify business opportunities.
- Translate market insights and data into recommendations for marketing strategies and product offerings.
- Collaborate cross-functionally with the sales to ensure consistent brand messaging and seamless execution
- Coordinate with Sales, Marketing, Supply Chain, and Operations.
- Conduct regular meetings with Sales teams.
- Support field execution and resolve operational issues.
- Analyze sales performance, promotion effectiveness, and market trends.
- Analyze sales and promotion results.
- Monitor market trends and competitor activities.
- Recommend improvement actions based on data.
- Provide regular reporting and analysis on trade marketing activities and their impact
- Prepare weekly/monthly reports.
- Track KPIs and campaign ROI.
- Present findings to management.
- Support new product launches and promotional activities.
- Create plan for launching new product
- Coordinate product launch activities.
- Prepare launch materials and communication.
- Monitor launch performance.
- Gather channel, shopper, & customer insights and competitive intelligence to inform future trade marketing strategies
- Conduct market visits.
- Collect customer and distributor feedback.
- Monitor competitors’ promotions, pricing, and merchandising
- Develop and implement strategic trade marketing plans to increase brand visibility and product penetration
- Develop trade marketing strategic
- Design channel specific promotion plan.
- Evaluate business opportunities to increase market share. Qualifications
- Bachelor's degree in Marketing, Sales, Business Management or related field.
- 3–5 years experience in Trade Marketing / Sales / Commercial roles.
- Strong understanding of trade marketing principles, channel strategy, and shopper activation
- A strong analytical capability and structured problem-solving skills
- Creative mindset with a flair for developing engaging, impactful marketing campaigns
- Proficient in data analysis and performance tracking to measure the success of trade marketing initiatives
- Effective communication and presentation skills to liaise with internal and external stakeholders
- Knowledge of retail channels and customer dynamics across modern trade and general trade environments
- Good command of English, both written and spoken.
- Manage and develop assigned international customers, with a focus on the Korea, Malaysia & Taiwan market.
- Manage product and brand performance across international markets, including S-Pure, Betagro, and OEM products, to achieve sales value, volume, and profitability targets.
- Develop and execute Trade Marketing strategies and activities to support business growth in Korea, Malaysia & Taiwan markets.
- Drive New Product Development (NPD) and coordinate new product launches in assigned international markets.
- Develop and manage distribution channels to expand market coverage and increase product availability across target outlets.
- Plan and execute promotional activities and trade shows in collaboration with Sales and Branding teams.
- Monitor and evaluate marketing activities, including performance achievement and ROI.
- Gather and analyze market information, consumer behavior, and purchasing trends to identify business opportunities.
- Translate market insights and data into recommendations for marketing strategies and product offerings.
- Collaborate cross-functionally with the sales to ensure consistent brand messaging and seamless execution
- Coordinate with Sales, Marketing, Supply Chain, and Operations.
- Conduct regular meetings with Sales teams.
- Support field execution and resolve operational issues.
- Analyze sales performance, promotion effectiveness, and market trends.
- Analyze sales and promotion results.
- Monitor market trends and competitor activities.
- Recommend improvement actions based on data.
- Provide regular reporting and analysis on trade marketing activities and their impact
- Prepare weekly/monthly reports.
- Track KPIs and campaign ROI.
- Present findings to management.
- Support new product launches and promotional activities.
- Create plan for launching new product
- Coordinate product launch activities.
- Prepare launch materials and communication.
- Monitor launch performance.
- Gather channel, shopper, & customer insights and competitive intelligence to inform future trade marketing strategies
- Conduct market visits.
- Collect customer and distributor feedback.
- Monitor competitors’ promotions, pricing, and merchandising
- Develop and implement strategic trade marketing plans to increase brand visibility and product penetration
- Develop trade marketing strategic
- Design channel specific promotion plan.
- Evaluate business opportunities to increase market share. Qualifications
- Bachelor's degree in Marketing, Sales, Business Management or related field.
- 3–5 years experience in Trade Marketing / Sales / Commercial roles.
- Strong understanding of trade marketing principles, channel strategy, and shopper activation
- A strong analytical capability and structured problem-solving skills
- Creative mindset with a flair for developing engaging, impactful marketing campaigns
- Proficient in data analysis and performance tracking to measure the success of trade marketing initiatives
- Effective communication and presentation skills to liaise with internal and external stakeholders
- Knowledge of retail channels and customer dynamics across modern trade and general trade environments
- Good command of English, both written and spoken.
- Manage and develop assigned international customers, with a focus on the Korea, Malaysia & Taiwan market.