eCommerce & Online Sales Manager

The eCommerce & Online Sales Manager owns the end-to-end performance of Bioactive+'s online sales channels — Shopee, Lazada, TikTok Shop, and the brand's own online D2C storefront. This role blends commercial ownership (sales targets, pricing, promotions) with hands-on marketplace operations (storefront management, campaign execution, livestream commerce) to grow revenue, market share, and profitability across all online touchpoints. The ideal candidate combines a strong grasp of marketplace algorithms and platform mechanics with sharp commercial judgment and cross-functional leadership.

Key Responsibilities
Sales Strategy & Revenue Ownership
- Own the online sales P&L: set and deliver monthly/quarterly GMV, revenue, and margin targets across Shopee, Lazada, TikTok Shop, and D2C.
- Build the annual and monthly online sales plan, aligned with product launches, seasonal campaigns, and inventory availability.
- Analyze sales trends, conversion funnels, and category benchmarks to identify growth opportunities and underperforming SKUs. Marketplace & Storefront Management
- Manage day-to-day operations across all marketplace storefronts: listings, pricing, promotions, vouchers, flash sales, and shop decoration.
- Monitor and respond to platform algorithm changes, policy updates, and new features (e.g., TikTok Shop affiliate program, Shopee Live, Lazada LazMall) to keep the brand competitive.
- Coordinate with platform account managers (Shopee/Lazada/TikTok) to secure campaign slots, ad credits, and preferential placements. Campaign & Content Execution
- Plan and execute always-on and campaign-period promotions, bundles, and cross-sell/upsell mechanics
- Partner with the content team and KOL/affiliate partners on livestream commerce Operations & Cross-Functional Coordination
- Work with supply chain/warehouse teams to ensure stock availability, accurate inventory sync, and on-time fulfillment across all channels.
- Coordinate with customer service on order issues, reviews, and ratings to protect shop health metrics and platform standing.
- Ensure pricing consistency and channel conflict management across marketplaces and D2C. Analytics & Reporting
- Track and report weekly/monthly performance: GMV, traffic, conversion rate, and other key metrics
- Deliver post-campaign analyses with clear learnings and recommendations for the next cycle. Team Leadership
- Lead and develop a team of marketplace executives and coordinators; set clear priorities and review performance.
- Manage relationships with external partners, including digital or media agencies and platform representatives. Qualifications &

Experience:

- Bachelor's degree in Business, Marketing, E-commerce, or a related field.
- 3–5+ years of experience in eCommerce, online sales, or marketplace management, ideally within FMCG, beauty, or health/wellness/supplement categories.
- Proven track record of managing and growing storefronts on Shopee, Lazada, and/or TikTok Shop in Thailand.
- Experience with livestream commerce and affiliate/KOL programs is a strong plus.
- Comfortable working with marketplace seller-center tools, ad platforms, and basic data analysis (Excel/Google Sheets; Looker Studio or similar is a plus).
- Strong commercial acumen — comfortable owning targets, pricing, and promotional ROI.
- Excellent project management skills; able to run multiple concurrent campaigns and stakeholders.
- Good written and spoken English and Thai.