Trade Marketing Manager
บันทึกงานนี้และจัดระเบียบการค้นหาของคุณ
สร้างบัญชีฟรีเพื่อบันทึกงาน สร้างการแจ้งเตือน และกลับมาที่รายการนี้จากแดชบอร์ดของคุณ
Location:
BTS Chong Nonsi Working days: Monday – Friday/ 8:30-17:30 Business: FMCG/ Personal Care/ Beauty Products Distributor We are seeking an experienced Trade Marketing Manager to drive category growth and improve in-store execution across key Modern Trade accounts in Thailand. This role will be responsible for developing trade marketing strategies, promotional plans, merchandising initiatives, and shopper-focused activities to maximize sales performance and brand visibility. The position reports directly to the Japanese General Manager and leads a team of 5 members. Job responsibilities
- Develop and execute annual trade marketing strategies aligned with brand and business objectives.
- Analyze sales performance, profitability, and opportunities across key Modern Trade accounts such as Watsons, Boots, Lotus's, Big C, and Tops.
- Build promotion strategies and annual promotional calendars in collaboration with Sales and Marketing teams.
- Develop initiatives to improve in-store visibility, product availability, and merchandising execution.
- Analyze shopper behavior and recommend listing strategies for new product launches and high-potential products.
- Evaluate the effectiveness of promotions, secondary displays, POSM, and in-store activities.
- Monitor market trends and consumer insights to identify growth opportunities.
- Lead and develop the merchandising team to ensure strong execution at store level.
- Manage trade marketing budgets and ensure efficient resource allocation.
- Build strong relationships with internal stakeholders, retail partners, and business partners. Qualification MUST
- Bachelor's degree or above.
- Minimum 10 years of Trade Marketing experience.
- Experience within FMCG, preferably in Personal Care, Beauty, Cosmetics, Skincare, Consumer Healthcare, or related categories.
- Strong understanding of Modern Trade channels.
- Hands-on experience in promotion planning, merchandising, and shopper marketing.
- Knowledge of financial analysis and business performance management.
- Business-level English communication skills. GOOD TO HAVE
- Experience managing key MT accounts such as Watsons, Boots, Lotus's, Big C, Tops, EVEANDBOY, or Beautrium.
- Experience in Personal Care, Cosmetics, Beauty, Skincare, Consumer Healthcare, or related FMCG industries.
- Experience leading merchandiser teams.
- Experience working in a Japanese company. All applications will be treated in strict confidence. All material submitted in connection with your application will become part of our confidential recruitment files. We regret that only shortlisted candidates will be notified. By submitting your curriculum vitae or personal data to us in connection with your job application, you are deemed to have read and agreed to the terms of our Privacy Policy, and consented to the collection, use and disclosure of your personal data by us and our affiliates, in accordance with our Privacy Policy. Please visit www.persol.co.thfor a copy of our Privacy Policy. If you wish to withdraw your consent, please drop us an email to let us know. \*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\*\
* PERSOL HR Services Recruitment (Thailand) Co., Ltd. 21st Floor, Bangkok City Tower, Unit 2101-02, 179 South Sathorn Road, Thungmahamek, Sathorn, Bangkok 10120, Thailand Contact Person: Mr. Arkkapon (Oat) [arkkapon.vinairoj@persolapac.com](mailto:arkkapon.vinairoj@persolapac.com)
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