New Product

3 days ago

Bangkok, 10, ไทย Shaw Ping Co., Ltd เต็มเวลา
Reports to: CEO ##

Job Description
- Product Strategy & Innovation: Develop and manage the company’s product roadmap, identifying new product opportunities, consumer trends and market gaps to drive business growth.
- Market Research & Business Development: Conduct market and competitor analysis to identify new business opportunities, emerging categories, potential partnerships and opportunities for market expansion.
- New Product Development: Lead end-to-end product development, from concept creation and business case development to product formulation, packaging, costing and commercial launch.
- Commercial Planning: Develop product concepts, business cases, pricing strategies and financial projections, evaluating commercial viability and potential return on investment.
- Partnerships & New Opportunities: Identify and develop strategic partnerships, new business models and potential collaborations to support the company’s growth and expansion.
- Cross-functional Project Management: Work closely with R&D, production, procurement, quality assurance, regulatory and marketing teams to ensure successful product development and timely launches.
- Product Portfolio Management: Evaluate existing product performance, identify opportunities for product improvement and line extensions, and optimize the overall product portfolio.
- Business Performance: Monitor the commercial performance of new products and business initiatives, providing insights and recommendations to improve profitability and accelerate growth. ## Qualifications
- Bachelor’s degree in Business Administration, Marketing, Food Science or a related field.
- 3–5 years of experience in business development, product management, new product development or commercial strategy, preferably in FMCG or consumer goods.
- Proven experience in identifying business opportunities, developing commercial strategies and managing projects from concept to execution.
- Strong understanding of market research, consumer insights, product positioning, pricing and financial analysis.
- Experience in managing cross-functional projects and working with R&D, manufacturing or commercial teams.
- Excellent communication, negotiation, presentation and project management skills.
- Strong analytical and strategic thinking, with a hands-on approach and ability to turn ideas into actionable business initiatives.
- Proactive, entrepreneurial and comfortable working in a fast-paced, growing business environment.

Location:
BTS Taladplu

Working hours
9AM-6PM, Monday
- Friday