Senior AI | E-commerce Operations Specialist

3 days ago

Bangkok City, ไทย PEAK Legal Counsel เต็มเวลา
This is a core implementation role driving the end-to-end AI transformation of cross-border e-commerce operations. The position focuses on leveraging AI agents and intelligent workflows to revolutionize the cross-border business value chain.

Key responsibilities
include building and implementing integrated systems for smart product selection across multiple platforms and markets, differentiated profit-based pricing, and automated localization of marketing content—covering major platforms such as TikTok Shop, Instagram, Shopee, Ozon, and others. This is not a manual bulk-listing or low-efficiency reposting role. Instead, you will establish standardized AI-driven business processes to create a new human-AI collaborative model—"AI identifies opportunities → AI calculates profits → AI sets prices → AI generates content"—that consistently drives high-margin profitable products, with direct accountability for per-product ROI, net profit, and scalable sales performance.

Key Responsibilities
*1.
Cross-Platform AI-Powered Smart Product Selection System
*
- Build an AI-driven product selection workflow tailored for multiple cross-border platforms, leveraging AI tools to conduct comprehensive market intelligence—covering category growth rates, market capacity, underserved niche opportunities, competitive landscape, market concentration, and customer pain points extracted from negative reviews.
- Perform full-chain profit calculations and SKU risk assessments, segmenting products into categories such as saturated-market items, traffic drivers, and long-term high-margin profit generators.
- Conduct cross-platform opportunity comparisons to precisely match products with suitable channels and target regions. Identify new products with sustainable profitability potential and establish standardized selection SOPs that eliminate blind bulk-listing and low-quality test runs. *2.
Multi-Platform Differentiated Smart Pricing System
*
- Build a full cross-border cost model integrating procurement, logistics, last-mile delivery, tariffs, platform commissions, and estimated advertising costs.
- Develop differentiated pricing strategies across platforms by analyzing competitor pricing structures and strategic positioning (clearance sales, strategic loss-leading, or regular profitable operations).
- Drive product premiumization through bundling, accessory upgrades, and scenario-based packaging to move beyond price-driven competition.
- Establish a per-product profit monitoring mechanism that automatically flags negative-margin SKUs and enforces loss thresholds to ensure a healthy overall store profitability structure. *3. Localized AI-Generated Marketing Content*
- Build an automated AI content production workflow based on selected products, platform-specific traffic algorithms, and regional consumer preferences.
- Enable batch intelligent generation of product descriptions, scenario-based promotional content, short-form video scripts, detailed product pages, and social media marketing copy.
- Establish a human-AI collaboration framework (AI first draft + human fine-tuning and review) and build a reusable content template and prompt library to significantly improve content efficiency and quality for new product launches, daily sales activation, and viral product incubation. *4. Data Review and AI Workflow Iterative Optimization*
- Continuously monitor core metrics including product conversion rates, advertising CPA, ROAS, cart abandonment rates, and per-product net profit.
- Iteratively refine selection criteria, pricing models, and content generation logic based on performance data to continuously improve the accuracy of AI workflows.
- Develop replicable and scalable standardized cross-border AI operational processes to support multi-store, multi-category volume growth. Requirements 1. Deep familiarity with the operational logic, traffic algorithms, and merchandising systems of at least two major platforms among TikTok Shop, Red Note, Shopee, and Instagram, with hands-on experience in product selection, pricing, listing, and driving sales. 2. Native AI-first operational mindset with demonstrated ability to use AI tools to build business workflows and optimize prompts. Understands AI capabilities and limitations, and can translate traditional selection, pricing, and content tasks into standardized AI-driven processes. 3. Expertise in full-chain cross-border cost accounting and profit modeling, with proven practical ability in differentiated pricing, product premiumization, and avoiding price-driven competition. Results-oriented with a strong focus on realized net profit. 4. Solid understanding of cross-border short-form video and graphic marketing content production, with awareness of localized overseas content aesthetics. Capable of leading AI content system setup and quality control. 5. Highly data-sensitive, skilled in performance review and SOP documentation, self-motivated, and capable of independently managing the full closed-loop cycle from product sourcing and pricing to content creation and go-to-market execution. 6. Candidates with pure execution-only or bulk-reposting experience will not be considered. Preference will be given to candidates who have used AI to reinvent business processes, build systems, and create profitable products. Key Highlights 1. Brand-new AI-intelligent cross-border business model that eliminates traditional inefficient manual operations. 2. Core focus on the three critical profit drivers—product selection, pricing, and content—which directly determine business profitability. 3. Opportunity to independently build standardized business systems that are replicable, scalable, and produce lasting results. 4. Advanced business philosophy that avoids low-price competition, prioritizes healthy margins, and emphasizes long-term sustainable profitability—not short-term volume at any cost.