Senior Department Manager, Integrated Marketing Communications
2 weeks ago
Bangkok, ไทย
ICONSIAM
เต็มเวลา
ฟรีด้วยอีเมลหรือ Google
บันทึกงานนี้และจัดระเบียบการค้นหาของคุณ
สร้างบัญชีฟรีเพื่อบันทึกงาน สร้างการแจ้งเตือน และกลับมาที่รายการนี้จากแดชบอร์ดของคุณ
ฟรีด้วยอีเมลหรือ Google
เมื่อดำเนินการต่อ แสดงว่าคุณยอมรับ ข้อกำหนด & นโยบายความเป็นส่วนตัว.
Role & Responsibilities
To lead and drive integrated marketing communications (IMC) strategies for ICONSIAM and ICS in alignment with business direction, marketing objectives, and brand positioning. The role is responsible for creating consistent, compelling, and effective communications across all relevant customer touchpoints to build brand awareness, customer engagement, visitation, participation, conversion, and overall business performance.
• Integrated Marketing Communications Strategy
• Digital and Social Media Marketing Management
• Marketing Communication: Content and Offline Platforms Management
• Tourist, International Customer, and Assigned Brand Communications
• Campaign, Agency, and Partnership Management
• Budget Management, Performance Measurement, and Governance
• People Management and Capability Development Qualification
• Bachelor’s degree or higher in Marketing, Communications, Business Administration, Advertising, Public Relations, Digital Marketing, or a related field. A master’s degree is an advantage.
• At least 8–10 years of experience in Integrated Marketing Communications, Brand Marketing, Digital Marketing, Advertising, Retail Marketing, Lifestyle, Hospitality, Tourism, or related fields, with at least 3–5 years of people-management or team-leadership experience.
• Experience in shopping center, retail, luxury, lifestyle, tourism, hospitality, destination marketing, or other consumer-facing businesses is strongly preferred.
• Strong knowledge of IMC strategy, brand management, digital and social media marketing, content marketing, media planning, campaign management, customer insight, and marketing performance measurement.
• Strong strategic planning, communication, presentation, project management, budget management, negotiation, agency management, stakeholder management, and problem-solving skills.
• Strong written and spoken Thai and English communication skills are required. Chinese or other languages relevant to international tourism markets will be an advantage.
• Strategic and creative mindset; strong understanding of retail and lifestyle businesses
• Proactive, detail-oriented, customer-focused, adaptable, resilient, and able to manage multiple projects in a fast-paced environment.
• Open-minded, team-oriented, flexible, mature, and able to work under pressure with tight deadlines.
• Integrated Marketing Communications Strategy
• Digital and Social Media Marketing Management
• Marketing Communication: Content and Offline Platforms Management
• Tourist, International Customer, and Assigned Brand Communications
• Campaign, Agency, and Partnership Management
• Budget Management, Performance Measurement, and Governance
• People Management and Capability Development Qualification
• Bachelor’s degree or higher in Marketing, Communications, Business Administration, Advertising, Public Relations, Digital Marketing, or a related field. A master’s degree is an advantage.
• At least 8–10 years of experience in Integrated Marketing Communications, Brand Marketing, Digital Marketing, Advertising, Retail Marketing, Lifestyle, Hospitality, Tourism, or related fields, with at least 3–5 years of people-management or team-leadership experience.
• Experience in shopping center, retail, luxury, lifestyle, tourism, hospitality, destination marketing, or other consumer-facing businesses is strongly preferred.
• Strong knowledge of IMC strategy, brand management, digital and social media marketing, content marketing, media planning, campaign management, customer insight, and marketing performance measurement.
• Strong strategic planning, communication, presentation, project management, budget management, negotiation, agency management, stakeholder management, and problem-solving skills.
• Strong written and spoken Thai and English communication skills are required. Chinese or other languages relevant to international tourism markets will be an advantage.
• Strategic and creative mindset; strong understanding of retail and lifestyle businesses
• Proactive, detail-oriented, customer-focused, adaptable, resilient, and able to manage multiple projects in a fast-paced environment.
• Open-minded, team-oriented, flexible, mature, and able to work under pressure with tight deadlines.