Department Manager

About the role
Works closely with the Division Manager to shape and drive overall marketplace strategy across TikTok Shop, Shopee, and Lazada. Owns TikTok Shop performance end-to-end (including P&L and content strategy) as the priority platform, while supporting cross-platform campaign planning, performance tracking, and platform relationship management.

Key responsibilities
• Support the Division Manager in shaping marketplace strategy and platform priorities across TikTok Shop, Shopee, and Lazada
• Consolidate cross-platform performance (GMV, net contribution, cost drivers), identify gaps, and escalate risks and opportunities with clear recommendations
• Align the campaign calendar across platforms to avoid conflicts and maximize impact
• Support platform AM relationships and negotiations across all platforms (commission, campaign support, funding, logistics issues)
• Benchmark practices across platforms and transfer learnings to improve each channel
• Manage TikTok Shop daily GMV: monitor, identify gaps, escalate risks
• Propose platform strategy and direction for TikTok
• Own TikTok Shop content strategy: define channel persona and brand voice, key storylines and messages, and content pillars
• Build monthly content plan aligned with campaign calendar and category priorities; coach and review the Junior team member on day-to-day content execution
• Track content performance (views, engagement, CTR, conversion to GMV) and adjust persona, storyline, and monthly plan accordingly Job Qualification -Bachelor’s degree or higher in Marketing, Business Administration, Economics, Statistics, or a related field -3-5 years of experience in e-commerce marketplace, digital marketing, or commercial analytics (Shopee, Lazada, TikTok Shop, or similar platforms) -Experience in campaign planning and performance analysis, with proven ability to turn data into decisions -Proficient in Excel / Google Sheets for data analysis -AI

skills:
hands-on experience using AI tools (e.g., generative AI) to support analysis, content ideation, reporting, and workflow efficiency -Good communication and presentation skills; able to prepare clear summaries and recommendations for management Requirements Must have -Strong analytical

skills:
strong with numbers, able to read and analyze data (GMV, conversion, net contribution) to make decisions and adjust strategy -Strong logical and structured thinking: able to think systematically, build strategy, and clearly justify decisions -Able to develop strategy: plans strategy and campaigns on marketplace / social commerce platforms Nice to have -Content creation skills (content, creative, short video) -Experience in affiliate / live commerce on TikTok Shop CP AXTRA | Lotus's CP AXTRA Public Company Limited. Nawamin Office: Buengkum, Bangkok 10230, Thailand “By applying for this position, you consent to the collection, use and disclosure of your personal data to us, our recruitment firms and all relevant third parties for the purpose of processing your application for this job position (or any other suitable positions within Lotus's and its subsidiaries, if any). You understand and acknowledge that your personal data will be processed in accordance with the law and our policy.”