Senior Brand Manager, SK-II

Position Overview The role is responsible for the strategic management and day-to-day operations of the business in Thailand. Reporting into the Regional General Manager, you will provide strong leadership, clear direction, and guidance to the team, while driving a strategic plan to promote revenue, profitability, and growth for the business in Thailand. Key Accountabilities Business Targets, Forecasting and Results
• Deliver results for the brand, focusing on net sales and brand contribution to the P&L.
• Manage aspects of sales function, from client support of devising and implementing sales strategies, managing promotional activities to achieve brand objectives.
• Ensure effective budgetary control of sales and expenses.
• Achieve sell-in and help achieve sell through sales targets, business planning accuracy. Business Development
• Ensure that all tools are exercised to seek, expand, and improve the business and product penetration at retailer.
• Ensure new brands/lines are successfully launched. Operational Marketing (Advertising & Promotion, PR, and Merchandising)
• Proper budgeting and planning of A&P and A&P expenses.
• Regular monthly/quarterly monitoring.
• Media information gathering and analysis, planning and booking based on company agreements as requested by Principals.
• Propose/implement marketing plans/animations adapted to the region and in accordance with the brand guidelines.
• Check good implementation of merchandising guidelines and proposes possible improvement.
• Monitor shelf space and visibility of brands in selected main retail doors.
• Local PR follow up, including PR insertions.
• Prepare presentations and meet retailers whenever necessary, particularly for 1st and 2nd semester strategy meetings.
• Liaise smoothly between retailers, principals, and local distributors for implementation of specific animations, promotions, Star brand programme. Market Analysis
• Provide consumption-based data analysis for the brand. Provide insight and support to the enterprise to better understand market trends and dynamics.
• Perform a retail audit on monthly basis.
• Gather market facts and new developments including new malls/shops openings, change of regulations and key news to communicate.
• Obtain and communicate ranking data from key retailers to principals.
• Monthly reporting on brands launches, animations, promotions.
• Monitor retail price database of supplier’s vs key competitors.
• Analyse competitor activity Relationships
• Ensure that a workable and business conducive relationship is always maintained with our suppliers, retailers, and distributors.
• To foster professional and respectful attitude and communication within and outside the company at all levels. Key Requirements
• Market Segmentation, Marketing Research, Coordination, Project Management, Reporting Research Results, Understanding the Customer, Process Improvement, Initiative, Planning, Financial Skills, Team building, Management.
• Evidence of passion, achievements, and leadership.
• Strong interpersonal and relationship building skills.
• At least 8 years of experience in all areas of luxury beauty marketing: new product briefs, POS, promotional plans (conception and implementation) advertising development, media plans and brand presentations.
• Market awareness and experience in fragrances.
• Excellent analytical and strategic thinking.
• Very strong in Excel, Word, and PowerPoint. We thank all applicants for their interest, however only those candidates selected for interviews will be contacted. Recruitment Privacy Notice By proceeding with your application, you confirm that you have read LUXASIA's recruitment privacy notice [https://www.luxasia.com/recruitment-privacy-notice/] and consent to the LUXASIA group collecting, processing and disclosing your personal data for purposes specified in the notice. Note to staffing agencies Please DO NOT contact LUXASIA’s employees or Talent & Excitement (T&E) team in an attempt to present candidates for our roles. LUXASIA has our own panel of appointed agencies that we work with. Any agency who is interested to work with us must obtain prior written approval from LUXASIA’s T&E team before you submit candidates’ resumes, and then only in conjunction with a valid fully executed contract for service and in response to a specific job opening. LUXASIA will not pay a fee to any Agency that does not have such agreement in place. Thank you for your understanding.