Area Director of Marketing

Location Overview
Join our team in Aman Nai Lert. Amid the skyscrapers of central Bangkok, Thailand's first urban Aman hotel and residences will rise from the verdant sanctuary that is Nai Lert Park. Here, history and nature will come together to tell a new Aman story, one entwined with the exceptional legacy of Thailand's revered Nai Lert family.

Key Responsibilities:

Regional Marketing Strategy & Leadership

• Lead development and execution of marketing strategies for portfolio properties, ensuring initiatives align with Aman's global marketing frameworks and commercial objectives

• Translate global marketing campaigns and priorities into regional execution plans, tailoring activities to reflect local market opportunities and customer insights

• Partner with property General Managers and Commercial leaders to define marketing goals, budgets, and performance KPIs for the region

• Oversee property marketing calendar management, campaign planning, and activation across paid, owned, and earned channels

• Provide input to global teams on local market trends, competitor activity, and consumer behavior to inform enterprise-wide strategy

Campaign Management & Content Coordination

• Lead campaign planning and delivery, ensuring all content, creative, and messaging reflect Aman's luxury brand positioning and narrative standards for portfolio properties

• Collaborate with the Corporate Marketing and Brand & Creative teams on the execution of approved campaign materials, photo and video shoots, and other brand assets required for deployment

• Partner with corporate and property marketing teams to ensure local campaigns are activated effectively across digital, social, web, CRM, and offline channels

• Manage integration of property-level marketing campaigns with commercial priorities, including tactical promotions, brand events, and partnership activations

• Monitor and/or manage updates for portfolio properties to ensure all property-level marketing materials and content are up to date, on-brand, compliant, and aligned with Aman's brand standards across all channels

• Support in reviewing accuracy of localization and translation of content and messaging

Cross-Functional Collaboration & Commercial Alignment

• Work collaboratively with corporate and property Sales, Revenue, and E-Commerce teams to ensure marketing strategies and content directly support revenue, occupancy, and conversion goals (e.g., trade marketing initiatives, tactical offers on property page) 

• Support Corporate Marketing and PR teams with press, partnership, and brand activations in local markets and properties

• Support coordinate and execute property-level digital marketing campaigns in collaboration with Corporate Digital team and 3rd party agencies

• Partner with property-level Marketing teams to ensure executional excellence, alignment with regional strategy, and optimal resource utilization

• Participate in regional commercial reviews and planning sessions, representing marketing performance, insights, and upcoming initiatives

Performance Tracking & Insights

• Monitor regional marketing performance across digital, CRM, and offline channels, ensuring activity drives engagement and conversion

• Analyze campaign effectiveness and ROI, presenting insights and recommendations to the Regional Managing Director and Vice President of Marketing

• Contribute to global marketing performance reports with regional / local insights and trends

• Support data-driven decision-making, leveraging guest insights, campaign data, and market analytics to optimize marketing strategies

Team Leadership & Development 

• Lead, mentor, and develop area team and property-based marketing professionals, fostering  collaboration and high performance across teams 

• Set clear objectives and expectations for the area marketing team, ensuring accountability to brand and commercial goals 

• Promote knowledge sharing and cross-functional coordination among marketing, sales, and revenue teams within the area 

• Champion Aman's values and creative excellence, ensuring all marketing activity upholds the brand's tone, quality, and presentation standards

Qualifications: 

• 10–15 years of experience in marketing leadership within luxury hospitality, travel, or lifestyle sectors, including regional or multi-property oversight

• Proven success developing and executing integrated marketing strategies that drive engagement and revenue performance

• Strong understanding of omnichannel marketing, campaign planning, and performance analytics

• Experience collaborating with brand, creative, and digital teams to deliver large-scale marketing initiatives

• Exceptional leadership, project management, and communication skills

• Proven ability to translate global strategies into regionally relevant marketing programs

• Proficiency with marketing performance and CRM tools; familiarity with marketing automation or customer engagement platforms (e.g., Salesforce, Braze, HubSpot) is an advantage

• Bachelor's degree in Marketing, Communications, or a related field; Master's degree preferred