Marketing Manager

6 days ago

Bangkok, Bangkok, Thailand LANNA AGRO INDUSTRY CO., LTD. Full time
Job Description (JD)
  • Develop and lead overall marketing strategies across all our brands in alignment with business and sales goals.
  • Build and enhance the company's brand image through PR, marketing activities, and promotional campaigns.
  • Utilize all forms of media, including national, regional and international, to build, maintain and manage brand perception as well as product portfolio.
  • Manage and oversee all social media channels (Facebook, Instagram, Line Official Account, TikTok) for the brand and coordinate with external partners on social media content development.
  • Responsible for acquiring new customers and developing new products to expand business opportunities and sales channels.
  • Prepare business plans and budgets aligned with company objectives.
  • Collect and analyze sales data, consumer trends and market demand and competitor movements continuously.
  • Propose and execute proactive sales and marketing strategies within assigned markets.
  • Collaborate with R&D and design teams to develop new products, packaging, and labeling that meet market demand.
  • Present new products to customers, plan product launches, and monitor sales performance post-launch.
  • Build and maintain strong relationships with clients to create new business opportunities.
  • Manage and grow Modern Trade and E-commerce sales channels.
  • Plan and implement joint promotional activities with customers to drive sales growth.
  • Coordinate with the Sales Manager on product cost structures.

Job Specification (JS)
  • Age: 30-40 years old
  • Bachelor's degree or higher in Marketing, Business Administration, International Business, or related fields
  • Good command of Thai and English (both spoken and written), additional languages are a plus
  • Strong knowledge of international trade, branding, and market development
  • At least 10 years of experience in marketing, brand development, export sales, or business development
  • Experience in FMCG, food industry, or export markets is highly desirable
  • Experience working for large corporations or multinational companies will be a plus.
  • Strong analytical and strategic thinking skills
  • Excellent communication, negotiation, and presentation skills
  • Ability to manage projects, multitask, and work under pressure
  • Creativity in product development, branding, and marketing activities
  • Familiarity with E-commerce platforms and digital marketing tools
  • Proactive, result-oriented, and able to work independently as well as in a team

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