Digital Marketing

1 week ago

Bangkok, Bangkok, Thailand ZEEKR Thailand Full time ฿1,200,000 - ฿2,400,000 per year

Position
: Digital Marketing, Senior Specialist

Department
: Marketing

Region
: ZEEKR Thailand

Digital Marketing Roles

  • Understanding the behaviour of the ZEEKR target audience and acting as a brand solutions
  • Expand the brand image and market share and improve the overall brand perception, including brand identity for ZEEKR authorized dealership, partnership and related with ZEEKR brand in Thailand
  • Plan and prioritize all website enhancements, content/asset updated and maintenance activities in support of vehicle launches, sales promotions and beand initiatives, ensuring that business requirements are effectively communicated to agency partners, and the brand is portrayed in the most compelling way possible
  • Collaborate with internal Divisions, Departments, and third-party agencies, to support key brand initiatives and stories, ensuring proper representation on the website and one on one campaigns
  • Manage agencies and 3rd party vendors to optimize team dynamics, project efficiencies, and improve overall quality
  • Manage team members by identifying opportunities for improvements and efficiencies, while ensuring a positive working environment
  • Provide support to team members in complex projects
  • Drive the brand's digital analytics strategy, ensuring the site meets or exceeds established KPIs
  • Assist with development of team associates

Qualifications

  • Bachelor's degree in Marketing, Business, Communications, or a related field
  • At least five years of experience in Digital Marketing
  • At least three years of experience in automotive industry
  • Excellent interpersonal skills
  • Strong verbal and written communication skills
  • Ability to convey technical concepts to non-technical audience
  • In-depth knowledge of Google Analytics, Google My Business, Google Data Studio, and similar reporting platform

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