Brand and Communication Manager
2 weeks ago
LEARN Corporation is Thailand's leader in lifelong-learning EdTech. Guided by our conviction that "learning opportunities can improve one's quality of life," we harness technology to design engaging, age-inclusive learning experiences that help people develop new skills, achieve ambitious goals, and pass on good things to others—advancing Thai society together. Our dream is to serve as a private "ministry of education," upgrading education nationwide and preparing every learner for the future.
OnDemand Education, a cornerstone of LEARN ecosystem, is more than a tutoring service—it's a trusted pathway to students' dream careers. Through flexible live and online courses, we cover every core subject—Physics, Chemistry, Biology, Mathematics, English—and all Thai university-entrance requirements (TCAS). By combining expert instruction with personalized learning technology, OnDemand Education sharpens exam readiness and equips learners to achieve their future aspirations.
Join us and help the next generation turn ambition into achievement.
What You'll Drive
- End-to-end brand strategy and positioning across multiple channels to build brand equity and recognition.
- Integrated marketing campaigns that support brand awareness, engagement, and lead-to-sale conversion.
- Alignment between brand initiatives and commercial goals by collaborating with the sales team, area manager, commercial team, and product teams
- Key owner in driving brand visibility and consistency across all customer touchpoints, campaigns and physical branches (online and offline), working closely with the commercial team and area manager team.
- Market research and consumer insights analysis to inform campaign direction and brand development.
- Brand performance tracking with a focus on KPIs such as brand awareness, MQL/SQL conversion, and campaign ROI.
- Bachelor's degree in Marketing, Business, Communications, or a related field
- 5+ years of experience in brand management, preferably in retail, tech, or a lead-driven business environment.
- A proven track record of linking brand activities to tangible commercial outcomes, especially lead-to-sale conversion.
- Strong analytical skills and experience using data and insights to drive marketing decisions.
- Knowledge of CRM systems, marketing automation, and digital campaign platforms.
- Creative and strategic thinking with a hands-on approach to execution.
- Excellent communication, stakeholder management, and project management abilities.
- Experience in shaping a brand that drives real business impact.
- The opportunity to bridge brand building with performance marketing to deliver conversion-focused campaigns.
- A collaborative environment that values innovation, customer insight, and continuous learning.
- Exposure to cross-functional teams and senior leadership, allowing for career growth and strategic influence.
- The satisfaction of seeing your brand strategies convert into measurable sales results and market growth.
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