Head of Commercialized and Event Marketing

5 days ago

Bangkok, Bangkok, Thailand The Mall Group Full time

Key Responsibilities

  • Develop and execute commercial marketing strategies to generate additional revenue through events, sponsorships, partnerships, and promotional activities.
  • Lead the planning and implementation of large-scale events, themed campaigns, and brand collaborations that drive traffic and elevate the shopping experience.
  • Identify and secure new business opportunities with external partners, brands, and agencies to expand commercial value and brand exposure.
  • Collaborate with cross-functional teams including leasing, operations, digital marketing, and tenant relations to ensure seamless execution of campaigns.
  • Oversee annual marketing calendars, budget planning, and ROI analysis to ensure efficiency and profitability of all marketing activities.
  • Monitor market trends, customer insights, and competitor activities to develop innovative and data-driven marketing initiatives.
  • Build and lead a high-performing team to achieve department goals and drive creative excellence.

Qualifications

  • Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
  • Minimum 10–15 years of experience in marketing, event management, or commercial development, preferably in retail, shopping mall, or entertainment business.
  • Strong commercial mindset with proven experience in monetizing marketing activities.
  • Excellent leadership, negotiation, and stakeholder management skills.
  • Creative thinker with a strategic approach and hands-on execution capability.
  • Good command of English communication.

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