Head of Brand

2 weeks ago

Bangkok, Bangkok, Thailand Central Retail Full time

Responsibilities
:

  • Fully responsible and manage P&L and EBIT of the brand in the portfolio
  • Plan and manage a set of KPI's to achieve overall budgets including sales, margin, inventory, markdown costs, provision management, staff costs, and OTB budget
  • Lead all functions in the brand under responsibility including of sales, operation, marketing & CRM, product sourcing and strategy, visual merchandising, stock management and business expansion are in line with the principal alignment
  • Plan and oversee all aspects of products and marketing initiatives and activities such as the setting of style and brand guidelines as well as brand vision and value proposition
  • Ensure effective product placement relative to market opportunity
  • Lead and understand consumer behaviors including analysis of competitive brand and product, and sales forecasts and relevant financial reports, to support brand and product management effectively
  • Understand and drive retail concept "Omnichannel" for applying in own function to improve and enhance productivity and sales growth
  • Forecast, monitor, and analyze sales, promotion, and inventory performance
  • Collaboratively cross-functionally with key stakeholders inside and outside e.g. Marketing, Sales Operation, Finance, Supply Chain, and Brand Principle
  • Lead and manage a team to ensure high and effective performance

Qualifications
:

  • Bachelor's degree in business, Advertising, and Marketing, Economics or related field
  • Minimum of 7-10 years of experience and team management
  • Have excellent written and verbal communication skills
  • Analytical skills, creative, innovative, business and entrepreneur mindset
  • Have budget-management skills

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