Digital Marketing Specialist

Job Description

Position: Digital Marketing Specialist Applications will be considered as they arrive

Department: Administration

Position Summary:

The Digital Marketing Specialist manages the school's digital marketing for its two campuses: Riverside (SHR) and City (SHC) working closely with each campus's Marketing and Communications Manager.

The Digital Marketing Specialist will be responsible for managing all digital advertising, tracking analytics and refining campaigns. They will be responsible for development, maintenance and optimisation of the school's website.

This role works cross-campus, SHR and SHC spending appropriate time at each location as required.

Position Summary:

The Digital Marketing Specialist manages the school's digital marketing for its two campuses: Riverside (SHR) and City (SHC) working closely with each campus's Marketing and Communications Manager.

The Digital Marketing Specialist will be responsible for managing all digital advertising, tracking analytics and refining campaigns. They will be responsible for development, maintenance and optimisation of the school's website.

This role works cross-campus, SHR and SHC spending appropriate time at each location as required.

Qualification

Key Responsibilities: Paid Media

To manage the SEO of the website
To develop effective digital advertising plans and campaigns to support each campuses admissions targets and whole school objectives
ensuring targeting relevant audiences
reviewing campaigns to optimise future plans
ensuring consistency to school style guide and branding
ensuring consistency across all channels in content, style and management
To create, manage and optimise campaigns to generate leads through targeted PPC and paid social media platforms
To work with the Graphics team to create engaging artwork to support campaigns
To manage campaigns within set marketing budgets
To execute digital advertising plans and monitor performance to an agreed schedule using appropriate analytics tools
To ensure effective tracking and reporting of digital activity on social media channels, search engines and school website
To summarise performance in reports to non-technical stakeholders and decision-makers to enable them to make value-for-money judgements and to plan accordingly
To work with from time to time partner digital agencies as appropriate
To be creative and actively look for new opportunities and trends in social media and online which the school can take advantage of
Social Media (Organic):

To develop strategies to increase and enhance brand presence on social media
To monitor use of the school's social media channels to ensure appropriate use
To manage administrative settings and authorised users of school channels, devising and implementing training for other members of staff
Aim to increase the target audiences and the number of members / followers of the school's social media channels
To routinely set and aim for KPI targets
To develop strategies to increase number of followers and engagements across the school's digital platforms and channels
Monitor and report on competitors' social media content and performance

Website

To work with internal and external stakeholders, including admissions, marketing, senior leaders and academic staff across Shrewsbury Bangkok to deliver and maintain an engaging and effective website
To obtain and manage creative content, including images, videos, animations for the website
To manage the SEO / SEM and visitor experience of the website
To support marketing campaigns by designing appropriate landing pages, data capture forms, etc.

Other Responsibilities

To provide design and execution support on digital event experiences from time to time, e.g., live streaming of events
To work closely with the Marketing teams at both campuses, academic departments and other internal stakeholders to ensure consistent, engaging, factual and current representation of their respective presence on the school website
To share digital search advertising, website and SEO / SEM best practice across the Shrewsbury Bangkok Marketing function helping to deliver advice and training for team members
To make a full contribution to Marketing and Admissions events at both campuses, as required
To undertake any other related duties as directed by the SIA Director of Marketing.

Candidate Profile: Essential skills and experience:

A minimum of three years of experience in creating, executing and managing paid search and paid social campaigns
Demonstrable experience of managing Google Analytics, Google Ads, Meta Ads, etc.
Experience of budget and campaign optimisation
Experience of creating quality social media content strategies and planning
Experience with reporting and dashboards
Experience of managing website content and optimisation
Photography and videography planning and direction skills
Team player preferably with experience of supporting a multi-user operation
Confident at dealing with colleagues at all levels
Exceptional written and verbal communication skills
Strong project management and organisational skills
Attention to detail
Able to manage multiple priorities and deadlines at once

Additional Skills That Would Be Advantageous:

Experience of working in a media and digital agency
Experience of working in an educational environment
Video and podcast production;
Ability to communicate in Thai

Child Safeguarding:

Shrewsbury International School Bangkok is committed to safeguarding and promoting the welfare of children. All candidates are required to provide accurate and detailed information about their employment history and the school will carry out background checks on the successful candidate to assess their suitability to work in a school.

Requirements:

Satisfactory Thai Police Criminal Record check
Confirmation of identity
Satisfactory references
Verification of qualifications and work experience
Certificate or record of complete course of covid of an approved vaccine.

How To Apply:

Applications will only be accepted on the official Shrewsbury International School Bangkok Application Form, which is available on the school website "Recruitment" page.

The application is preferably in English. Thai version is an option for the candidate who is keen to apply but not proficient in English.

Further Details:

Full details of the school are available on our website at

Any queries should be forwarded to

Qualification

Key Responsibilities: Paid Media

To manage the SEO of the website
To develop effective digital advertising plans and campaigns to support each campuses admissions targets and whole school objectives
ensuring targeting relevant audiences
reviewing campaigns to optimise future plans
ensuring consistency to school style guide and branding
ensuring consistency across all channels in content, style and management
To create, manage and optimise campaigns to generate leads through targeted PPC and paid social media platforms
To work with the Graphics team to create engaging artwork to support campaigns
To manage campaigns within set marketing budgets
To execute digital advertising plans and monitor performance to an agreed schedule using appropriate analytics tools
To ensure effective tracking and reporting of digital activity on social media channels, search engines and school website
To summarise performance in reports to non-technical stakeholders and decision-makers to enable them to make value-for-money judgements and to plan accordingly
To work with from time to time partner digital agencies as appropriate
To be creative and actively look for new opportunities and trends in social media and online which the school can take advantage of
Further Details:

Full details of the school are available on our website at

Any queries should be forwarded to

Contact

Shrewsbury International School Bangkok Riverside

1922 Charoen Krung Road, Wat Phraya Krai, Bang Kho Laem, Bangkok, Thailand 10120

Apply now Contact company
Show more Show less

---