Senior Specialist

2 weeks ago

Bangkok, Bangkok, Thailand aCommerce Full time

Job Purpose
As the Communication Planning and Strategy at aCommerce, you will be a key player in developing and executing communication strategies that enhance the online presence and sales performance of our e-commerce clients. You will be responsible for short video production, live-streaming marketing initiatives, and influencer and affiliate management within the e-commerce ecosystem.

The role of CPS is to be part of the collaborative team, which consists of marketing, e-store manager, Key Account Management, and demand fulfillment. The CPS is expected to be the project lead from the marketing side, to grow the client's e-Commerce GMV and revenue. CPS objective is to achieve the project KPI and project profitability, and reporting to (CPS) Communication Planning and Strategy Manager/Supervisor.

Job Responsibilities
Communication Strategy:

  • Develop and implement communication plans tailored to clients' e-commerce goals and target audiences.
  • Stay abreast of e-commerce industry trends, technological advancements, and competitor strategies.
  • Collaborate closely with cross-functional teams to ensure consistent messaging and branding across various e-commerce channels.

Short Video Production

  • Conceptualize, script, and coordinate to produce short videos that showcase our clients' products and services.
  • Collaborate with the creative team to ensure the video content is aligned with the client's brand and product offerings.
  • Optimize videos for various e-commerce platforms, ensuring they drive engagement and conversions.

Live Streaming Marketing

  • Plan and coordinate to execute live streaming campaigns on e-commerce platforms and social platforms to engage with our client's target audiences in real-time.
  • Monitor live streams and media plan (if any) to optimize product visibility and conversion rates.
  • Analyze live streaming performance data and adjust strategies for maximum ROI.

Influencer And Affiliate Management

  • Develop and manage influencer and affiliate marketing programs tailored to drive awareness, traffic, and sales for our e-commerce clients.
  • Identify and establish relationships with influential figures in e-commerce platforms and social platforms.
  • Coordinate with influencer and affiliate partners to promote our clients' campaigns effectively.

Reports

  • Track and report weekly or monthly on all activities, in all metrics including the impact of influencer collaborations on e-commerce sales and brand recognition, making data-driven adjustments to optimize program effectiveness.

Key Requirements

  • Bachelor's degree in communications, marketing, public relations, or a related field
  • 3-5 years of experience in a direct field related to communication planning and strategy for e-commerce brands or companies.
  • Deep understanding of e-commerce platforms and their trends. Tiktok is preferable.
  • Strong analytical mindset with the ability to leverage data for decision-making.
  • Strong understanding of marketing communication theory and principles.
  • Ability to think strategically and creatively.
  • Excellent written and verbal communication and presentation skills.
  • A self-starting attitude – the ability to work independently and take initiatives
  • Ability to manage multiple projects simultaneously
  • Good command in English

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