Seller Communication Lead

2 weeks ago

Bangkok, Bangkok, Thailand Lazada Ltd. Full time

Responsibilities:

  1. Strategic Communication Leadership:

  2. Develop and implement comprehensive, data-driven communication strategies that effectively inform, educate, and engage sellers.

  3. Design content strategies to highlight platform updates, policies, campaigns, product enhancements, and best practices.
  4. Continuously measure and refine communication effectiveness to maximize engagement and awareness.

  5. Manage team of 3-4 people

  6. Crisis Management & Policy Implementation:

  7. Serve as the primary point of contact for seller communication during crises, ensuring prompt and agile updates.

  8. Implement regional policies into communication, ensuring clear understanding and adoption by sellers.

  9. Venture Performance & Benchmarking:

  10. Monitor and drive performance metrics to ensure local communication effectiveness aligns with or exceeds regional benchmarks.

  11. Partner with key departments—including campaigns, product, marketing, platform governance, legal, and branding—to align communication

  12. Actively contribute to knowledge sharing within the regional communication leads, fostering best practice adoption.

  13. Cross-Functional Collaboration:

  14. Partner with key departments—including campaigns, product, marketing, platform governance, legal, and branding—to align communication initiatives with organizational priorities.

  15. Lead the creation of compelling, on-brand content for diverse channels such as pop ups, IM chat, email, newsletters, and LazMagazine.

  16. Seller Insights & Advocacy:

  17. Act as the voice of sellers within the organization by gathering feedback to identify pain points and opportunities for improvement.

  18. Collaborate with internal teams to address seller concerns proactively, enhancing the overall seller awareness.

  19. Dynamic Adaptability:

  20. Navigate and adapt to rapidly changing market dynamics, team structures, and project requirements with agility.

Requirements:

  • 3-5 years of relevant experience in marketing and communication

  • Strong logical thinking, have capability to structure problems, identify insights and act

  • Strong ownership and self-driven, go extra miles, ensure high quality process and output

  • Strong communication and stakeholder management with willingness to interact, share ideas and work with individuals from other departments and regional

  • Creativity and ideation

  • Willingness to learn in a fast-moving environment

  • Resourceful and can solve problem independently

  • Fluent in English and Thai

  • Experience with e-commerce or platform company is a plus

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