eCommerce Strategy

Commerce Strategy & Planning, Manager / Senior Manager

About GroupM:

GroupM is the world's leading media investment company and part of WPP, the largest marketing services group

globally. We're an award-winning, dynamic, and forward-thinking network that empowers our people to solve

complex business challenges for some of the world's biggest brands. We're passionate about innovation and are

at the forefront of the rapidly evolving eCommerce landscape.

About GroupM Commerce

GroupM Nexus Commerce is a team of highly skilled performance marketers who drive measurable business

growth for iconic brands across GroupM agencies. Our Commerce capability is comprised of Strategy, Activation,

Creative, and Data & Technology, working as an interconnected unit and living on the cutting edge of modern

marketing. Through proprietary tools, partnerships, processes and training, GroupM Commerce delivers industry

leading Commerce solutions to our clients with global scale, local nuance, and effectiveness.

Overview of Job

The Commerce Strategy & Planning Director / Associate Director, will serve as the strategic lead for one of

the agency's largest FMCG clients, overseeing a complex portfolio that spans multiple divisions and storefronts

across various platforms. Acting as the orchestrator of cross-functional excellence spanning from planning to

activation, this role is responsible for setting a cohesive commerce vision, driving innovation, and ensuring

strategic alignment to meet and exceed client KPIs. Managing Commerce campaigns across marketplaces like

Lazada, Shopee, TikTok, and local online retail channels like Lotus, Tops, Makro, BigC, 711 etc.

This role requires a deep understanding of commerce ecosystems - including retail media networks, platform

capabilities, and evolving consumer journeys.

The ideal candidate brings both strategic rigor and a holistic mindset, enabling the team to connect the dots

between data, platforms, content, and shopper behaviors.

Reporting of the role

This role reports to: Head of Commerce

What You'll Do:

1. Be the Commerce Expert: Serve as the strategic lead and trusted advisor for all things Commerce,

providing client with forward-thinking guidance, actionable insights, and data-driven recommendations

across platforms.

1. Drive Commerce Growth: Design, implement, and continuously optimize full-funnel commerce

strategies and media plans that drive GMV, improve ROI, and meet or exceed client performance KPIs.

1. Lead and Inspire a High-Performing Team: Manage, mentor, and elevate a cross-functional commerce

team, fostering a culture of collaboration, ownership, and innovation.

1. Own Strategy Development: Take full ownership of client strategies across platforms (e.g., Shopee,

Lazada, TikTok, other retail ecosystems), ensuring a cohesive, data-led approach that aligns with client

objectives and unlocks growth opportunities.

1. Integrate Commerce & Brand: Champion the integration of commerce and brand strategies into a

unified media vision, developing end-to-end plans that deliver both brand equity and business results.

1. Build Strong Industry Partnerships: Cultivate strategic relationships with key marketplaces and retail

media networks to ensure clients stay ahead of platform trends, innovations, and beta opportunities.

1. Collaborate Across Disciplines: Partner with internal teams (search, social, affiliates, programmatic,

creative, data, etc.) and the broader network to deliver seamless, integrated solutions tailored to client

business challenges.

1. Lead with Innovation & POVs: Stay at the forefront of emerging trends and best practices in retail

media, commerce tech, and platform capabilities—developing POVs that influence both internal teams

and client decisions.

1. Simplify Complexity: Translate complex platform capabilities, data, and business needs into clear,

actionable strategies that drive clarity and direction for clients.

1. Ensure Excellence in Execution: Monitor campaign performance and pacing against targets and

establish a proactive escalation plan when performance deviates—ensuring timely corrective action and

transparent communication.

Minimum requirements: Education & Experience

• Bachelor's degree in marketing, business, advertising, or a related field

• Minimum of 3–6 years of experience in commerce, including exposure to paid media, retail strategy,

digital trade, consulting, analytics, or eCommerce operations

• Proven experience leading cross-functional teams and managing direct reports in a high-performance

environment

Strategic & Technical Expertise

• Strong strategic thinking with a holistic understanding of the commerce ecosystem, including media

planning, platform capabilities, retail media networks, and the shopper journey

• Deep knowledge of commercial retail levers (e.g., profit margin, stock availability, demand planning,

trade calendar) and how they inform media strategy

• Demonstrated ability to develop and execute integrated commerce plans that drive measurable

business outcomes

Platform & Tools Proficiency

• Retail Media Buying & Optimization: proven experience in planning, executing, and optimizing retail

media buys across platforms including Criteo, Google, Meta, and on-site media within marketplaces and

retailer-owned networks – and familiarity with retail bid management platform

• Commerce Ecosystem & Shopper Understanding: strong understanding of the commerce landscape and

shopper behavior across platforms like Lazada, Shopee, TikTok Shop, Makro, and Lotus's, with the ability

to translate platform mechanics into strategic actions.

• Proficient in Microsoft Office Suite - especially Excel, PowerPoint, PowerBI, and Outlook - with strong

presentation-building and data analysis capabilities

Communication & Collaboration

• Exceptional communication and presentation skills; able to translate complex concepts into compelling

narratives for both internal teams and clients.

• Collaborative mindset with the ability to work seamlessly across media, creative, tech, and client service

teams, as well as external retail partners.

• Comfortable engaging with senior clients and stakeholders, with a client-centric approach to relationship

building.

Mindset & Workstyle

• A proactive self-starter who thrives in fast-paced, dynamic environments and is energized by problemsolving

and continuous learning.

• Passionate about retail and digital innovation, with a drive to stay ahead of industry trends and share

thought leadership internally and externally.

• Excellent organizational and project management skills, with the ability to juggle multiple priorities and

stakeholders across markets and timelines.

Ready to Join Us?

If you're a passionate eCommerce leader ready to make a real impact, we encourage you to apply We look

forward to hearing from you.