Marketing Strategy Consultant, Contract

7 days ago

Bangkok, Bangkok, Thailand Argyll Scott Full time

Key Responsibilities:

  • Plan and develop campaign and product strategies tailored to high-value customer segments for a major financial client in Thailand.
  • Lead campaign planning and design, including structuring offers and engagement mechanics that resonate with affluent customers, supported by data-driven insights.
  • Manage projects by coordinating internal teams and external partners, overseeing dependencies, and proactively resolving challenges to ensure successful campaign execution.
  • Monitor and optimize campaign performance using analytical insights to refine strategies for maximum impact.
  • Establish and maintain tracking frameworks, conduct post-campaign evaluations, and derive insights to inform future initiatives.
  • Develop business models to assess and validate core product offerings, including profitability analysis.
  • Stay updated on market trends and competitor activities, leveraging insights to enhance campaign relevance and maintain a competitive advantage.
  • Present campaign results and strategic recommendations to senior stakeholders, translating complex analyses into actionable insights.

Requirements:

  • Bachelor's degree in Business Management, Marketing, Economics, Finance, or related fields; a master's degree is a plus.
  • At least 6 years of experience in roles such as campaign manager, marketing manager, partnership manager, management consultant, or strategic planner.
  • Strong analytical skills with the ability to interpret complex data and identify growth opportunities.
  • Proven experience in end-to-end campaign management, including planning, execution, optimization, and post-campaign evaluation.

Desired Skills and Experience
Campaign Strategy, Product Strategy, Marketing Campaign Management, Customer Segmentation, Offer Structuring, End-to-End Campaign Execution, Post-Campaign Analysis, Data-Driven Decision Making, Marketing Analytics, Business Modeling, P&L Analysis, Performance Optimization, KPI Tracking & Reporting, Project Management, Cross-Functional Collaboration, Stakeholder Management, Vendor/Partner Coordination, Risk & Issue Management, Market Research, Competitive Analysis, Strategic Planning, Trend Analysis, Leadership, Problem Solving, Communication & Presentation

Argyll Scott Asia is acting as an Employment Business in relation to this vacancy.

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