KOL Specialist

2 weeks ago

Pathum Wan, Bangkok, Thailand Central Retail Corporation Public Company Limited Full time ฿400,000 - ฿700,000 per year
Key Roles and Responsibilities:
  • Strategic KOL & Creator Collaboration: Partner with a wide array of content creators, influencers, artists and community leaders to develop compelling content that resonates with our audiences, including qualitative collaboration with relevant agencies and merchandising.
  • 3rd Party Content Strategy Development:  Create and implement a robust content strategy that showcases brand values  and highlights our key value proposition (brands, events, services, etc.) through authentic narratives.
  • Community Activation: Identify and engage with relevant creators across various platforms to activate and elevate our brand's presence in target communities.
  • Content Production** Oversee the planning, execution, and analysis of campaigns and always on content production that involve influencer collaboration, ensuring high-quality content that aligns with our branding objectives.
  • Content Creation Oversight: Guide and provide creative direction for the content produced by third-party creators, ensuring it adheres to brand guidelines and engages target audiences effectively.
  • Content Planning:  Ensure smooth content planning with Marketing Communication and Digital team
  • Analytics and Reporting:  Monitor campaign performance and community engagement metrics, providing actionable insights for continuous improvement and strategizing future initiatives.
  • Trend Analysis: Stay ahead of industry trends and emerging content formats, leveraging new opportunities for innovation and authentic storytelling.
Qualifications:
  • Bachelor's degree in marketing, Communications, Public Relations, or a related field.
  • 3+ years of experience in marketing communication, Brand communication or a
  • Strong written and verbal communication skills (TH/EN)
  • Proficiency in using marketing and communication tools, including social media platforms
  • Basic Excel & PowerPoint
  • Strong interpersonal skills and the ability to build and maintain relationships with various stakeholders.

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