Category Research Assistant Manager or Manager
1 week ago
รายละเอียดงาน :
Participate in consumer research projects by working with business partner internally and agencies.
Recommend trends and new business strategies for inspiration ideas thru business articles by analyzing internal and external data.
Design questionnaire, discussion guide and report following research objectives
Conduct Quantitative and Qualitative research supporting Marketing Department in area of interest to identify the target market condition, create discussion guide and report, Sniff Test (CLT), Product Test
Collaborate with third party to implement research projects, database and customize marketing research needs.
Participate in Brand Performance report (Retail Audit, Consumer Panel, Brand Tracking) and ensure data quality to support Marketing and New Product Development for such as Retail Audit, Consumer Panel, Brand Heath Tracking and U&A study.
คุณสมบัติ :
Bachelor's Degree or above in Economics, Statistics, Business or related fields.
Experience in marketing research from either corporate, agency or consultancy business
Experience in design and analysis of both quantitative & qualitative market research tracking methodology
Previous experience in retail audit data (preferably Nielsen, or retailer-based analytics)
Good teamwork, logical and strong analytical skills.
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