Social Media Marketing Manager

2 weeks ago

Bangkok, Bangkok, Thailand HONG TOWN INTERNATIONAL F&B MANAGEMENT CO., LTD. Full time
Job Summary

The Social Media Marketing Manager is responsible for planning, creating, and managing engaging social media content to build brand awareness, increase customer engagement, and drive sales for food-related businesses such as restaurants, cafés, or food brands. This role requires a strong understanding of food trends, digital marketing strategies, and social media platforms.

Key Responsibilities
Social Media Strategy & Management
  • Develop and execute social media strategies aligned with brand objectives
  • Manage daily content posting across platforms (Facebook, Instagram, TikTok, X, YouTube, etc.)
  • Plan monthly content calendars and campaign timelines
  • Monitor trends in food, lifestyle, and social media marketing
Content Creation
  • Create engaging content including photos, videos, reels, stories, and captions
  • Coordinate food photography, video shoots, and short-form video content
  • Ensure all content follows brand tone, visual identity, and messaging
  • Work with designers, videographers, influencers, and outlets if required
Community Management
  • Respond to comments, messages, and customer inquiries promptly
  • Engage with followers to build an active online community
  • Handle customer feedback and online reviews professionally
Campaigns & Promotions
  • Plan and execute promotional campaigns, product launches, and seasonal offers
  • Coordinate influencer collaborations and KOL campaigns
  • Support offline marketing activities with online promotions
Performance Tracking & Reporting
  • Monitor analytics and performance metrics (reach, engagement, conversions)
  • Prepare weekly/monthly performance reports and insights
  • Optimize content and campaigns based on data and trends
Advertising & Budget (if applicable)
  • Manage paid social media ads (Meta, TikTok, etc.)
  • Optimize ad performance and manage allocated budgets
Qualifications & Skills
Education & Experience
  • Bachelor's degree in Marketing, Communications, Digital Media, or related field
  • 2–5 years of experience in social media marketing (food & beverage preferred)
Skills
  • Strong understanding of social media platforms and algorithms
  • Passion for food, dining, and lifestyle trends
  • Excellent copywriting and storytelling skills
  • Basic knowledge of photography and video editing tools
  • Familiar with social media analytics tools and ad managers
  • Creative, detail-oriented, and highly organized
Personal Attributes
  • Trend-driven and creative thinker
  • Strong communication and coordination skills
  • Able to work under deadlines and manage multiple projects
  • Flexible working hours for events, shoots, or campaigns

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