Sales&Marketing Manager

2 days ago

Bang Kapi, Bangkok, Thailand THE KE GROUP Co.,Ltd. Full time

หน้าที่และความรับผิดชอบ

· Develop and implement comprehensive marketing plans for each residential project, aligned with brand positioning and business goals (digital, social, email, print, showroom).

· Lead go-to-market strategies: provide pricing input, define customer segmentation, craft campaign messaging and product storytelling.

· Manage external agencies, media partners and creative vendors to deliver high impact campaigns.

· Oversee production of marketing materials brochures, videos, digital assets and showroom collateral.

· Track campaign performance, analyze customer behavior and adjust tactics to optimize ROI and lead quality.

· Coordinate closely with the sales team to drive awareness, generate qualified leads and convert prospects into closed transactions, meeting or exceeding targets.

· Build and nurture strong relationships with high net worth clients and potential buyers, understanding their unique needs and preferences.

· Collaborate with photographers, videographers, copywriters and design teams to create compelling property listings that highlight the luxury features of each home.

· Ensure all communications online and offline maintain the tone, quality and exclusivity of a luxury brand.

· Conduct ongoing competitive and market analysis to inform positioning, pricing and promotional strategies.

· Stay abreast of market trends and competitor activities to effectively position our luxury properties.

· Support planning and execution of launch events, private previews, open houses and brand activations to showcase projects and strengthen brand visibility.

· Organize and attend luxury real estate events to network with potential clients.

· Provide regular reports and insights on marketing performance, lead generation and sales progress to senior management.

· Maintain and enhance the overall brand image of each project as a leader in luxury real estate.

Qualifications:
  1. Minimum 7–10 years of experience in sales and marketing.
  2. At least 3–5 years of managerial experience leading medium to large sales/marketing teams.
  3. Experience in the real estate, housing projects, or related industries.
  4. Strong understanding of sales strategies with the ability to develop and execute sales growth plans.
  5. Knowledge in Digital Marketing, Branding, and Market Analysis.
  6. Proven ability to plan and manage marketing budgets effectively.
  7. Strong analytical and strategic planning skills, with the ability to interpret sales, customer, and market data.
  8. Capable of setting and evaluating Key Performance Indicators (KPIs).
  9. Proficient in analytical tools such as Excel, Google Analytics, and CRM systems.
  10. Excellent communication, motivation, and conflict management skills.
  11. Strong presentation and negotiation skills with a professional approach.

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