Strategic Planning Manager

2 weeks ago

Pathum Wan, Bangkok, Thailand Hakuhodo International (Thailand) Co., Ltd. Full time
Key Responsibilities

1. Strategic Leadership

  • Lead the development of brand, communication, and campaign strategies across multiple accounts.
  • Translate business problems into clear strategic challenges and opportunities.
  • Own the strategic quality of briefs, ensuring they are focused, inspiring, and actionable.

2. Consumer & Market Insight

  • Conduct and interpret qualitative and quantitative research (consumer, cultural, category, competitive).
  • Identify meaningful human insights grounded in real behavior, not assumptions or buzzwords.
  • Track cultural, social, and category trends relevant to assigned brands.

3. Creative Partnership

  • Act as a strategic partner to any teams.
  • Guide creative development through clear strategic direction, constructive feedback, and ongoing collaboration.
  • Evaluate creative ideas against strategic objectives and consumer insight.

4. Client Advisory

  • Present strategic thinking confidently and clearly to clients and senior stakeholders.
  • Advise clients on brand positioning, communication architecture, and long-term growth strategy.
  • Push back when work risks being ineffective, unfocused, or disconnected from consumer truth.

5. Effectiveness & Measurement

  • Define success metrics and KPIs in collaboration with clients and internal teams.
  • Support campaign evaluation, learning, and optimization.
  • Use effectiveness data to refine future strategy and recommendations.

6. Team Development

  • Mentor and coach junior planners.
  • Promote strong strategic standards, structured thinking, and intellectual discipline within the team.
Required Qualifications & Experience
  • Bachelor's degree in Marketing, Communications, Business, Psychology, Sociology, or related field.
  • 5–8 years of strategic planning or account planning experience in an advertising agency.
  • Proven experience leading strategy on integrated campaigns (brand, digital, social, content).
  • Strong presentation and storytelling skills.
  • Fluent in English (written and spoken); additional languages are an advantage.

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