Product Marketing Specialist
1 day ago
Product Marketing Specialist
Responsibilities:
· Interact with advertising agencies, analyze sales trends by using innovative marketing strategies to achieve sales targets, raise product awareness and market share.
· Coordinate and execute marketing campaigns across various channels. Managing project tracking timelines, and deliverables to ensure timely campaign launches.
· Monitor and analyze the performance of campaigns to optimize results.
· Conducting market research with key end users and exploring new requirement applications
· Creating key message and storytelling of each product/campaign launch and ensure consistency in messaging and branding across all marketing channels.
· Collaborate with communication team and creative to develop relevant marketing materials across digital, store and traditional channels including brochures, catalog, point of sales material.
· Supporting the execution of the product launch campaign etc.
· Assist in the planning and execution of events. Ensure events align with overall marketing / campaign objectives.
Requirements:
· Bachelor's degree or higher in Business Administration, Marketing, or a similar field.
· At least 5 year of marketing experience.
· Comprehensive understanding of marketing to consumer markets.
· Be able to work under pressure, result-oriented with good problem solving skills.
· Strong communication, presentation, and problem-solving are essential.
· Excellent written and spoken English skills.
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