Reporting Analyst

Company Description

Ads and More is a performance marketing agency focused on transparency and measurable results. Our commitment to paying for performance ensures our success and is directly tied to our clients' success. By partnering with us, expect top-notch strategies, impactful processes, and measurable outcomes that contribute to your success.

PLEASE DO NOT APPLY IF YOU DON'T HAVE EXPERIENCE

The Opportunity

We're looking for a detail-oriented, analytical thinker to build and own our reporting infrastructure from the ground up. You'll work directly with the CEO and collaborate across Account Management, Publisher Management, and Finance teams to transform raw data into actionable insights that drive our mobile app campaigns.

This is a high-impact, high-visibility role
with clear growth potential—as our first analytics hire, you'll have the opportunity to grow into a
Data Team Lead
and eventually build out an entire analytics department as we scale.

Core Responsibilities:

Campaign & Performance Reporting

• Create and deliver daily, weekly, monthly, and quarterly performance reports for mobile app campaigns
• Analyze campaign metrics (CPI, CPR, CPA, ROAS, retention, LTV) and provide optimization recommendations
• Track publisher performance across multiple channels and identify top performers
• Build custom dashboards and automated reporting systems from scratch

Data Integration & Analysis

• Extract and consolidate raw data from multiple sources: Swaam, AppsFlyer, Singular, Branch, Kochava, and client CRMs
• Ensure data accuracy and integrity across all reporting systems
• Develop Excel-based reporting templates and automation workflows
• Identify trends, anomalies, and opportunities within campaign data

Fraud Detection & Risk Management

• Conduct fraud analysis reports at least 2x per week to protect campaign integrity
• Monitor for suspicious activity patterns and flag high-risk publishers
• Collaborate with Account Managers to implement fraud prevention strategies

Financial & Strategic Reporting

• Prepare financial reports tracking campaign spend, revenue, and profitability
• Support quarterly business reviews with comprehensive performance summaries
• Provide data-driven insights to inform strategic decision-making

Cross-Functional Collaboration

• Partner with Account Managers to optimize client campaigns
• Work with Publisher Managers to evaluate and improve publisher quality
• Support Finance team with budget tracking and reconciliation

What We're Looking For

Required Qualifications

• 3-5 years of experience
  in data analysis, reporting, or business intelligence
• Advanced Excel skills
  : pivot tables, VLOOKUP/XLOOKUP, complex formulas, data visualization, macros
• Strong analytical mindset
  with attention to detail and accuracy
• Experience
  extracting, cleaning, and consolidating data
  from multiple sources
• Ability to
  build reporting systems and dashboards from scratch
• Excellent communication skills
  to translate data into actionable insights
• Self-starter mentality
  with ability to work independently in a remote environment
• Comfortable working across multiple time zones and departments

Preferred Qualifications (Nice to Have)

• Experience in
  mobile app marketing, user acquisition, or digital advertising
• Familiarity with Mobile Measurement Partners (MMPs)
  like AppsFlyer, Adjust, Singular, Branch, or Kochava
• Understanding of
  app metrics
  : installs, retention rates, LTV, ARPU, conversion funnels
• Experience with
  fraud detection
  in digital marketing or app campaigns
• Background in
  finance, gaming, entertainment, or e-commerce industries
• Knowledge of SQL, Google Data Studio, Tableau, or Power BI (bonus, not required)

Growth & Career Path

As our first analytics hire
, you'll have unparalleled opportunities to grow with the company:

Year 1: Foundation Builder

• Establish reporting infrastructure and processes
• Become the go-to data expert across all departments
• Master mobile app marketing analytics

Year 2+: Team Lead

• Lead and mentor junior analysts as we expand the team
• Own data strategy and analytics roadmap
• Drive cross-functional analytics projects

Year 5+: Analytics Department Head

• Build and manage a full analytics team
• Shape company-wide data culture and decision-making
• Partner with leadership on strategic initiatives and market expansion (including our planned Asia office)

You'll also have opportunities to:

• Lead special projects in AI automation and process optimization
• Represent the analytics function in executive meetings
• Influence product development and service offerings
• Contribute to our Black Box Thinking methodology for continuous improvement

What We Offer

Compensation & Benefits

• Competitive salary
• Fully remote position
  with flexible working hours, but to interfere at least half of the day with CET hours
• Career growth
  : Clear path from Analyst → Team Lead → Department Head
• Impactful work
  : Your insights will directly influence $150k+/month in campaign decisions

Company Culture

• Location independence
  : Work from anywhere (Bangkok preferred)
• Data-driven environment
  : We value insights and continuous improvement
• Collaborative team
  : Work directly with CEO and cross-functional leaders
• Learning culture
  : We embrace Black Box Thinking—learning from failures and celebrating wins
• Friendly and trustworthy
  : Our brand values extend to how we treat our team

Ads and More is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.