Content Writer

ManageEngine is the IT management division of Zoho Corporation. With over 280,000 customers across the world, ManageEngine is a recognized leader in the IT management and cybersecurity space. We've been witnessing phenomenal growth and to keep up with the demand we are doubling down on our hiring to build a world-class team.

The central marketing team is a group within ManageEngine, dedicated to marketing world class enterprise IT solutions, across 190 countries. We are looking for skilled content specialist for our regional marketing team within ManageEngine. The ideal candidate will need to have a passion and flair for writing, be research-oriented, and keen understanding of the IT/Technology landscape. If you're familiar with producing online content and have an eye for detail, we'd like to meet you.

The candidate may have to occasionally accommodate overlapping work hours with North American, European, Indian, or APAC time zones

Job responsibilities:

• Should have a good understanding of basic GTM strategies and practices.
• Be on the top of relevant technology trends. Update marketing data of your region. Provide content strategy (should have strong data analyses and number crunching capabilities).
• Write high-quality, tailor made content for continuous improvement of the ManageEngine website - making use of SEO principles, and analyzing past data.
• Design and implement email marketing campaigns to improve awareness about the company. Analyze data for continuous improvement of email campaigns.
• Identify relevant trends and topics, and develop persuasive, high quality region specific long form content - blogs, thought leadership articles, industry stories, e-books, white papers, website content, and more. Liaise with the PR team to get it published in the right media. Most of the content will have to be created in regional language.
• Localize content produced on global level with regional context. This includes repurposing existing content, translating English content to local language, and/or reviewing the larger pieces of content received from translation agencies.
• Collaborate with external influencers and industry experts to produce relevant content.
• Measure the impact of published content and perform analysis to improve critical metrics. Review and implement process changes to drive operational excellence.

Basic Qualifications:

• Ability to strategize and create content and messaging relevant to the target audience.
• Exceptional writing, communication, storytelling, and project management skills.
• Bilingual fluency in the English and local language(s), for content creation, communication and general collaboration.
• Ability to ship great content under tight deadlines.
• Excellent attention to detail and ability to multi-task projects and deliverables.
• Tech-savvy with the ability to explain complex technical matters in a simple manner without using jargon.

Preferred Qualifications:

• Fresh graduates or candidates with internship experience with qualification in literature, technical writing, or mass communication.
• Candidates with experience in other relevant fields - like marketing and technical writing.
• 2 years of content writing experience on the Internet, media and high-tech industries.
• Your skill set is a nice intersection between copywriting, technical writing, marketing, and public speaking.
• The demonstrated ability to work independently and autonomously.

Note:

• Zoho does not sponsor Work Passes for this position.
• The applicant needs to be a resident of the country where the position is based.