Head of Ecommerce

We're looking for a senior ecommerce leader with deep hands-on experience running and scaling ecommerce businesses. This is a high-ownership role for someone who has international exposure, strong digital marketing knowledge, proven D2C experience, and the ability to build and lead a team while staying close to the numbers.

What you will own
Ecommerce growth & digital marketing

• Lead acquisition strategy across paid channels (search, social, retargeting)
• Build campaign structures, budgets, testing roadmaps, and scaling plans
• Improve performance by connecting ads → landing pages → product pages → retention

D2C store performance (conversion + merchandising)

• Own site conversion rate and AOV through merchandising, offers, pricing, bundles, and promotions
• Improve product page content, navigation, collections, and seasonal campaigns
• Drive repeat purchase through retention and customer journey improvements

Data, reporting & Excel-based decision making

• Own weekly/monthly business reporting and forecasting
• Advanced Excel/Sheets analysis: clean data, build models, dashboards, and performance views
• Turn data into clear actions for marketing, content, and operations teams

Customer experience & operational alignment

• Ensure strong customer experience across service, returns, and post-purchase communications
• Reduce returns/complaints by fixing root causes (expectation setting, product, packaging, process)
• Align marketing with inventory and delivery promises to avoid waste and customer issues

Team leadership & building

• Lead and grow a team (marketing, content, CS, ecommerce ops) and manage agencies/freelancers
• Build SOPs, weekly rhythms, and training so the business scales smoothly
• Hire, coach, and set KPIs with accountability

What success looks like

Sustained revenue growth with healthy margins, efficient customer acquisition, improving conversion/AOV, stronger repeat purchase, better customer ratings/returns performance, and a team that runs with clear processes and reporting.

Requirements (this is a senior role)

• 7–10+ years ecommerce experience with proven growth results
• Strong D2C experience (Shopify or equivalent) and deep understanding of online merchandising
• Strong digital marketing background (paid acquisition + retention/lifecycle)
• International exposure (regional or global brands, cross-market experience, or international teams)
• Advanced Excel/Google Sheets (models, dashboards, forecasting, analysis)
• Proven team management and team-building experience (hiring + coaching)
• Strong English communication (Thai/English bilingual is a plus)

---