Marketing Senior Manager – Women Fashion

1 week ago

Bangkok, Bangkok, Thailand Central Retail Full time

Campaign Coordination:

  • Collaborate with fashion buyers and storewide marketing team to develop and execute integrated marketing campaigns for the fashion category.
  • Assist in creating timelines, budgets, and communication plans for each campaign.
  • Coordinate with internal teams (visual merchandising, public relations, events) to ensure cohesive brand messaging across all channels.

Content Creation & Management:

  • Assist with the development of engaging content for social media platforms, email marketing, and website promotions relevant to the fashion category.
  • Source and manage high-quality visuals (photography, graphics) for marketing materials.
  • Track and analyze campaign performance metrics and provide reports for continuous improvement.

Market Research & Trend Analysis:

  • Conduct market research to stay updated on current and emerging fashion trends.
  • Analyze customer data and buying habits to inform campaign strategies.
  • Communication & Collaboration:
  • Maintain clear communication with buyers, marketing team members, and other departments to ensure seamless campaign execution.
  • Prepare presentations and reports to effectively communicate campaign plans and results.
  • Build and maintain positive relationships with internal and external stakeholders.

Qualifications:

  • Bachelor's degree in marketing or related field (preferred).
  • More than 5 years of experience in a marketing or fashion-related role.
  • Excellent written and verbal communication skills.
  • Proficient in Microsoft Office Suite and social media platforms.
  • Ability to work independently, manage multiple tasks effectively, and meet deadlines.
  • Strong organizational and time management skills.
  • Team player with a positive and collaborative attitude.
  • Strong understanding of fashion trends and the retail industry is a plus.
  • Prefer Candidate experience in fashion or retail business

Work Under Business:
Central Department Store

Location:
Central Chidlom Tower

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