Marketing Director

6 days ago

Bangkok, Bangkok, Thailand DHURAKIJ PUNDIT UNIVERSITY Full time

Job Summary

The Marketing Director is responsible for leading the university's marketing strategy, brand positioning, and student recruitment growth. This role oversees integrated marketing initiatives, budget management, and data-driven performance to support long-term institutional objectives.

Key Responsibilities

  • Develop and execute short- and long-term marketing strategies
  • Strengthen university brand positioning at national and international levels
  • Drive student recruitment through integrated online and offline campaigns
  • Manage annual marketing budgets and ensure ROI effectiveness
  • Lead and develop a high-performing marketing team
  • Analyze marketing performance using analytics, CRM, and dashboards
  • Collaborate with Admissions, PR, Digital, Events, and Partnership teams

Qualifications

  • Bachelor's degree or higher in Marketing, Business, Communication, or related fields
  • Master's degree (MBA or Marketing-related) is an advantage

Experience

  • Minimum 5 years of marketing experience
  • At least 5 years in a managerial or leadership role
  • Proven success in brand development and strategic marketing execution
  • Experience in education or service industries is preferred

Skills & Competencies

  • Strategic thinking and leadership capability
  • Strong digital and performance marketing expertise
  • Budget management and ROI analysis
  • Excellent communication and stakeholder management skills
  • Knowledge of emerging marketing trends (AI, MarTech, ESG/CSR)

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