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Trade Activation Executive
20 minutes ago
We are Fonterra, one of the world's largest dairy nutrition companies.
At Fonterra, you'll be inspired by purpose and guided by principles. Whether you're based in New Zealand or anywhere else around the world, you'll be part of a team that creates goodness for generations and delivers global impact through local action. Our brands are trusted by families and individuals alike, delivering high-quality dairy nutrition to millions of people globally.
As a Co-operative created and owned by New Zealand dairy farmers, our collaboration, innovation, and passion have enabled us to share the goodness of our dairy with the world. We're committed to caring for the land, our animals, and every drop of milk, producing nutritious food with safe, quality ingredients loved in New Zealand and around the world.
As part of the Fonterra Co-op, you'll be solving for a better future alongside a team connected by solid values as we strive to be a leader in dairy sustainability, dairy innovation and science, with a focus on New Zealand milk.
When you join Fonterra, you'll open yourself to a career of opportunities where you can grow with us by developing your skills, sharing your knowledge, and exploring diverse career paths that ignite your passions.
About the role
Role purpose:
This role is to support the Channel & Trade Marketing Manager by turning Anchor Food Professional (AFP)'s commercial and brand strategies into practical activation plans that drive business results. It helps strengthen customer loyalty and increase brand and product visibility through effective sales and promotional campaigns. The role also enables AFP's digital agenda by supporting digital content, marketing, and sales operations. This role contributes to category growth by executing trade marketing priorities across key customer segments.
Key Accountabilities
· Provide support to the channel/marketing team and chef team to ensure the effective execution of marketing activities in line with agreed objectives.
· Coordinate with agencies and suppliers on the development and production of communications, POP/POS materials, promotional assets, and sales support tools for events and integrated programs (both existing and new products within the assigned portfolio).
· Collaborate closely with the direct supervisor to ensure timely implementation of promotional and sales support materials.
· Ensure the seamless execution of events, co‑events, and integrated programs, in full alignment with sales and marketing functions.
· Integrate offline and online events/programs through digital marketing to ensure consistent communication and synchronized trade execution across channels.
· Support the direct supervisor in managing A&P budgets as planned and coordinate product sample allocation to the sales team.
· Perform any other duties as assigned by the direct supervisor.
Critical Skills & Experience:
· Minimum 2-3 years of trade marketing, marketing or sales experience in the FMCG industry
· Strong interpersonal and communication skills
· Familiarity with creative tools (Photoshop, video editing, online/social media platforms) is an advantage
· Bilingual in Thai and English
· Proficient in Microsoft Office applications
Are you excited about this opportunity but may only meet some requirements?
At Fonterra, we are committed to building a diverse workplace and, therefore, open to looking at applicants with excellent transferable skills. If that's you, we encourage you to apply as you may be the right candidate for this role or one of our other opportunities.
Or join our Talent Community by clicking [1] here, to be notified about new and relevant job opportunities.
The benefits of life at Fonterra
Our people and what they bring to our Co-op shape our success. We have a collaborative culture, inspiring leaders, and passionate people, making Fonterra a great place to work. We also offer competitive remuneration and a range of benefits, regardless of your role or location.
Fonterra is a place where everyone can be themselves, feel empowered to do their best, and are empowered to create goodness for generations.
Sound good to you? Come and join us, and let's solve for better, together. You, me, us together.
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