Brand Manager

2 weeks ago

Khlong Toei, Bangkok, Thailand Restaurants Development Co., Ltd. Full time

We are looking for an enthusiastic Brand Manager (F&B Business)to help us in our overall marketing efforts  This role will manage integrated marketing 360◦ with brand strategy and brand awareness also driven sales number to support business expansion and drive growth of the business

Key Competencies:

·       Strategic Thinking & Creativity

·       Data-Driven Decision Making

·       Leadership & Collaboration

·       Brand Storytelling

·       Agility & Adaptability

Roles & Key Accountabilities:

1.Brand Strategy & Positioning

·       Develop and implement annual brand plans aligned with business goals and Tealive's regional brand direction.

·       Analyze market trends, customer insights, and competitor activities to identify growth opportunities.

·       Adapt global branding strategies to fit the Thai market while maintaining brand consistency.

2. Marketing & Communications

·       Lead 360° marketing campaigns (digital, PR, OOH, in-store, influencer KOLs) to build brand awareness and engagement.

·       Manage creative and media agencies to deliver effective, localized campaigns.

·       Initiate with creativity sides for all in-store POSM and digital menu screen.

·       Oversee content creation for social media, promotional materials, and brand storytelling.

·       Coordinate with landlord in part of local store marketing support.

3. Product & Innovation Management

·       Collaborate with R&D and Operations teams to launch new beverages, limited editions, and seasonal promotions.

·       Analyze product performance and consumer feedback to guide menu and pricing decisions.

4. Partnerships & Events

·       Identify and execute brand collaborations, sponsorships, and community initiatives to strengthen brand visibility.

·       Manage key partnerships with malls, delivery platforms, and retail partners.

5. Budget & Performance Management

·       Plan and manage marketing budgets effectively to achieve ROI targets.

·       Track KPIs, campaign results, and sales impact, and provide regular performance reports.

6. Team Leadership & Cross-functional Collaboration

·       Supervise and mentor marketing coordinators or assistants.

·       Work closely with Operations, Commercial Finance and IT teams to ensure seamless execution of brand initiatives.

Qualifications:

  • Bachelor's degree in Marketing, Business Administration, Communications, or related field.
  • 5+ years of marketing or brand management experience (preferably in F&B, FMCG, or retail).
  • Proven record in executing successful marketing campaigns and product launches.
  • Strong understanding of Thai consumer behavior and youth lifestyle trends.
  • Hands-on marketer — proactive, practical, and willing to get involved in both strategic planning and day-to-day execution.
  • Able to manage multiple projects and perform under pressure.
  • Excellent communication, analytical, and project management skills.
  • Proficiency in Thai and English (spoken and written).

Passion for beverage or lifestyle brands is a plus.

  • Brand Manager

    2 weeks ago

    Khlong Toei, Bangkok, Thailand Chubb Samaggi Insurance Public Company Limited Full time

    Key Responsibilities:Develop annual brand plans, setting clear objectives, KPIs, and timelines for all brand initiatives. Monitor progress and adjust strategies as needed to achieve business goals.Collaborate with creative agencies to design and implement brand initiativs using using both online and offline media channels, ensuring alignment with business...

  • Branding & Communication Manager

    2 weeks ago

    Khlong Toei, Bangkok, Thailand Search Engine Optimization Company Limited Full time

    Branding & Marketing Communication Manager (OTA Business)Branding & Marketing CommunicationDevelop and implement integrated marketing communication strategies to enhance brand awareness and preferred brand positioning in the OTA market.Oversee brand messaging, creative direction, and content across digital and offline channels.Collaborate with product,...

  • Senior Manager – Head of Brand

    2 weeks ago

    Khlong Toei, Bangkok, Thailand Central Retail Corporation Public Company Limited Full time

    Key Roles and Responsibilities:Participate in developing and setting up plans, strategies, and directions to manage all aspects of brands and marketing activities to ensure goal achievement of the brandBuild and manage brand value to gain competitive advantage and market share and support business operationsIdentify and determine the profitability and...

  • Assistant Brand Manager

    1 week ago

    Khlong Toei, Bangkok, Thailand Berli Jucker PCL (BJC) Full time

    Initiate concept development for new products and brands, continuously identifying market opportunities and proposing new product development aligned with the company's objectives and resources to meet market needs.Develop and execute brand strategies tailored to target audiences.Collaborate with the OEM factory to effectively plan production requirements...

  • Assistant Brand Manager

    1 week ago

    Khlong Toei, Bangkok, Thailand Berli Jucker Public Company Limited Full time

    Responsibilities:Initiate concept development for new products and brands, continuously identifying market opportunities and proposing new product development aligned with the company's objectives and resources to meet market needs.Develop and execute brand strategies tailored to target audiences.Collaborate with the OEM factory to effectively plan...

  • Brand Account Associate

    1 week ago

    Khlong Toei, Bangkok, Thailand CREA Co., Ltd. Full time

    CREA is an E-Commerce Enabler, multinational and diverse organization with talent from all around the world.If you consider yourself an ambitious and driven person who loves everything e-commerce and can keep up with the pace of innovation. We want to hear from you Apply nowKey Responsibilities:Working closely with Key Account Manager and Graphic Designer...

  • Marketing Manager

    2 weeks ago

    Khlong Toei, Bangkok, Thailand Vincent International Co., Ltd. Full time

    Strategic Marketing Planning and Budget ManagementDevelop and take ownership of the overall marketing strategy and budget for the beauty business.Set clear marketing goals, key performance indicators (KPIs), and evaluation frameworks to monitor performance and drive continuous improvement.Conduct in-depth market research and competitor analysis to support...

  • Merchandising Manager

    2 weeks ago

    Khlong Toei, Bangkok, Thailand Minor Hotel Group Limited (Minor Lifestyle) Full time

    Merchandising ManagerJob Purpose:The Merchandising Manager will be responsible for all merchandising, buying, inventory management and promotion activities for the brand. The Merchandising Manager works closely with Brand Manager and the team to form the merchandizing strategy for the brand.Main Responsibilities:Developing the assortment strategy, product...

  • Marketing Manager

    2 weeks ago

    Khlong Toei, Bangkok, Thailand Minor Hotel Group Limited (Minor Lifestyle) Full time

    Job Purpose:This position plays a key role to oversee, develop, implement marketing plan and collaborate with Product and Operations Teams to ensure successful execution that will lead to the targeted sell-through rate , store traffic, and brand awareness in both online and offline channels.Key Roles & Responsibilities:MarketingOversee the production of all...

  • Marketing Manager

    2 weeks ago

    Khlong Toei, Bangkok, Thailand Central Retail Corporation Public Company Limited Full time

    About us: Work location:  Head Office at Sirinrat Building, Rama 4 Road, Khlong Toei  (Near BTS Prompt Pong / MRT Queen Sirikit National Convention Centre)Key Roles and Responsibilities:Plan, develop and execute comprehensive product marketing strategies to drive brand awareness, customer acquisition, and sales growth.Able to analyze and identify customer...