Marketing Communication

4 days ago

Bangkok, Bangkok, Thailand Shopee Full time

Job Description

  • Lead the end-to-end creation, management, and execution of in-app communication channels, including Push Notifications, Electronic Direct Mail (EDM), and LINE.
  • Conceptualize, craft, and design compelling messages and visuals tailored to target user segments.
  • Collaborate closely with marketing, regional, and cross-functional teams to ensure best practices and brand consistency across all communication channels.
  • Manage the scheduling, coordination, and timely execution of communication campaigns to maximize impact.
  • Track, analyze, and report on campaign performance and user engagement metrics across all channels.
  • Leverage data insights to formulate new strategies, optimize engagement, and provide actionable recommendations for continuous improvement.
  • Take ownership of campaign projects from conceptualization to post-campaign analysis, ensuring alignment with overall marketing and business objectives.

Requirements

  • A Bachelor's degree in Marketing, Mass Communication, Public Relations or any other relevant field (Fresh Graduate is welcome.)
  • Prior experience in Marketing, Copywriting, e-commerce, Channel Marketing or equivalent will be highly advantageous.
  • Excellent written and verbal communication skills in Thai are essential. You must be able to write engaging copy that attracts users to the app.
  • A moderate level of English proficiency is also required.
  • Strong analytical and presentation skills
  • Meticulous attention to detail is a must, as all communications must be thoroughly proofread, accurate, and error-free.
  • Strong project management, time management, and multitasking abilities.
  • Ability to work both independently and collaboratively with internal and external teams.

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