Marketing Associate

2 weeks ago

Sathon, Bangkok, Thailand VV Retail Co., Ltd. Full time

Key Responsibilities

  1. Media Planning & Management Support


• Support the planning, execution, and optimization of paid media campaigns across channels, including: SEM, Meta, TikTok, YouTube, X, SEO, radio, and OOH.


• Coordinate with media agencies to ensure campaigns align with brand objectives, timelines, and approved budgets.


• Assist in monitoring budget pacing, frequency, and placement efficiency across both brands.


• Ensure campaign setups, creatives, and tracking parameters are implemented correctly.

  1. Performance Tracking & Reporting


• Track and consolidate campaign performance data across the full customer journey, including: Footfall, customer acquisition, promotion redemption, sales, and conversion.


• Monitor communication performance across channels such as: PR, KOL campaigns, website traffic, events, and digital media ROI.


• Prepare regular performance reports and dashboards for Project & Brand Managers.


• Highlight key trends, insights, and performance gaps to support campaign optimization.

  1. Campaign Optimization & Insights Support


• Assist in analyzing campaign results and identifying opportunities to improve media efficiency.


• Support A/B testing analysis for creatives, audiences, and placements.


• Maintain historical campaign performance records to support future planning and benchmarking.


• Collaborate with Creative and Content teams to ensure performance insights are reflected in future executions.

  1. Cross-functional Coordination


• Work closely with Project & Brand Managers to align reporting with campaign objectives and KPIs.


• Coordinate with internal teams and external partners to ensure smooth campaign execution and data accuracy.


• Support post-campaign reviews and documentation of learnings. Qualifications Required


• Bachelor's degree in Marketing, Business, Communications, or a related field.


• 1–3 years of experience in digital marketing, media, or performance-related roles.


• Strong analytical skills and attention to detail.


• Ability to manage multiple campaigns and deadlines simultaneously.


• Good communication skills and ability to work cross-functionally. Technical Skills


• Familiarity with platforms such as Meta Ads Manager, Google Ads, Google Analytics, or similar tools.


• Comfortable working with Excel / Google Sheets for data analysis and reporting.

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