Digital Marketing
2 weeks ago
About FN Outlet:
FN Outlet is undergoing a brand transformation—redefining the outlet experience to deliver value with relevance, design, and customer engagement across all touchpoints. We are now looking for a Digital Marketing Executive to play a key role in this journey—someone who brings precision, creativity, and performance-first thinking into every campaign.
Role Overview:
This is a high-impact, execution-driven role for a digital marketer who deeply understands how to run effective advertising campaigns across platforms like Meta, Google, YouTube, LINE, and TikTok. You will be responsible for turning strategy into action—planning, executing, and optimizing campaigns that generate traffic, drive conversions, and grow brand equity online.
Key Responsibilities:
• Plan and execute digital ad campaigns across Meta, Google, YouTube, LINE Ads, and other relevant platforms
• Interpret business goals and translate them into media plans with clear objectives and KPIs
• Set up, monitor, and optimize paid media campaigns with strong attention to detail and real-time performance
• Collaborate with content and creative teams to develop campaign materials that perform across platforms
• Provide clear reporting, insight analysis, and actionable recommendations to internal stakeholders
• Stay on top of digital media trends, ad formats, and platform updates to ensure high competitiveness and campaign innovation
• Support omnichannel initiatives that connect digital engagement to offline traffic and in-store performance
Qualifications:
• Minimum 3 years of hands-on experience managing and optimizing paid ad campaigns in Meta Ads Manager, Google Ads, and related platforms
• Deep understanding of ad objectives, targeting strategies, bidding, and A/B testing
• Strong analytical skills and experience interpreting campaign performance using tools like Google Analytics, Meta Insights, and platform dashboards
• Experience in retail, fashion, or consumer goods preferred
• Comfortable working at a fast pace, meeting deadlines, and managing multiple campaigns simultaneously
• Highly proactive, results-oriented, and eager to take full ownership of ad performance
• Strong communication and coordination skills with internal teams and external partners
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