Marketing Manager

1 week ago

Bangkok, Bangkok, Thailand PRTR Full time

Job Summary

The Marketing Manager will be responsible for leading brand strategy and marketing initiatives for a multi-branch restaurant chain. This role functions similarly to a Brand Manager, ensuring consistent brand positioning, driving customer traffic, and supporting business growth through integrated marketing campaigns across all channels.

Key Responsibilities

  • Develop and execute overall brand and marketing strategies aligned with business objectives.
  • Act as a brand owner, ensuring consistent brand identity, tone of voice, and customer experience across all branches.
  • Plan and manage integrated marketing campaigns (online and offline) to drive footfall, sales, and brand awareness.
  • Lead promotional planning including seasonal campaigns, new menu launches, and special offers.
  • Collaborate closely with Operations, Menu Development, and Sales teams to ensure marketing plans are executable at store level.
  • Oversee digital marketing activities including social media, influencers/KOLs, CRM, and delivery platform promotions.
  • Analyze market trends, customer insights, and competitor activities to identify growth opportunities.
  • Manage marketing budget, track ROI, and optimize spending effectiveness.
  • Coordinate with external agencies, partners, and vendors (creative, media, PR).
  • Prepare marketing performance reports and present insights and recommendations to management.

Qualifications & Requirements

  • Bachelor's degree in Marketing, Business Administration, or related field.
  • Minimum 5–7 years of experience in marketing or brand management, preferably in F&B, retail, or multi-outlet businesses.
  • Strong understanding of brand management, campaign planning, and consumer marketing.
  • Experience working with chain businesses or multi-location operations is highly preferred.
  • Data-driven mindset with ability to interpret sales and marketing performance metrics.
  • Strong project management, communication, and stakeholder management skills.
  • Fluent in English (both written and spoken).

Key Competencies

  • Brand Strategy & Positioning
  • Integrated Marketing Communications (IMC)
  • Commercial & Consumer Mindset
  • Cross-functional Collaboration
  • Analytical & Strategic Thinking

  • Sea Freight Customer Service Manager

    1 week ago

    Bangkok, Bangkok, Thailand Logistics Manager Full time

    ECU WORLDWIDE (THAILAND) CO.,LTD.About CompanyThe World's NVOCC Market Leader operating over 300+ offices in over 160+ countries. Our Customer Portfolio accounts for Thousands of Forwarding Companies that have found their Solution to shipping LCL Cargo World-Wide…..They ECU it Job ResponsibilitiesTo collaborate between sales and other departments and...

  • Digital Marketing

    2 weeks ago

    Bangkok, Bangkok, Thailand LUMEN Marketing Studio Full time

    LUMEN Marketing Studio is a growing Australian creative agency based in Brisbane. We are looking for a versatile Digital Marketing and Creative Specialist to join our team as a dedicated full-time contractor.This is a freelance position where you will operate a an independent contractor while dedicating your full-time focus to LUMEN projects. For the right...

  • Marketing Team

    5 days ago

    Bangkok, Bangkok, Thailand Digital and Marketing Co., Ltd. Full time

    We are expanding our Marketing Team looking for 4 energetic talents to join our growing businessMarketing Asst 3 Pos. & Graphic 1 Pos.*Apply for ONE role onlyLocation: Bangkok | Employment Type: Full-time1. ROLE : Marketing Assistant (3 Positions)QualificationsBachelor's or Master's degree in Marketing or related fields.1-2 years of experience in marketing,...

  • Project Manager

    1 week ago

    Bangkok, Bangkok, Thailand marketyze | growth marketing agency Full time

    Kindly note: only applications sent to will be consideredCreative Strategistmarketyze is a performance-led growth marketing agency based in Bangkok. We combine performance marketing, creative strategy informed by data, and rapid testing to deliver our clients measurable results. We are a group of passionate individuals who happen to enjoy digital marketing...

  • Senior Key Account Manager

    6 days ago

    Bangkok, Bangkok, Thailand SmartOSC Marketing Agency Full time

    RESPONSIBILITIES:● Manage high-value, multi-million-dollar accounts by building strong relationships with key decision-makers, including managers and C-level executives, in top-tier organizations.● Drive growth through strategic upselling by identifying opportunities to expand existing customer partnerships, maximizing value for both clients and the...

  • Marketing Manager

    1 week ago

    Bangkok, Bangkok, Thailand CGP Recruitment (Thailand) Company Limited Full time

    Marketing Manager (Chinese Speaking - HSK 5)Position Summary:The Marketing Manager, with a focus on the China market, is responsible for developing and executing integrated marketing strategies and 360-degree campaigns to strengthen brand equity and drive sales. This role requires a strong understanding of market trends, consumer behavior, and digital...

  • Marketing Manager

    1 week ago

    Bangkok, Bangkok, Thailand Criterion Asia Recruitment (Thailand) Co., Ltd. Full time

    Position Summary:The Marketing Manager will be responsible for overseeing all marketing communications and activities to ensure alignment with the company's overall goals. This role involves developing and implementing innovative marketing strategies (online and offline), managing campaigns, and building partnerships to drive business growth. The Marketing...

  • Marketing Manager

    1 week ago

    Bangkok, Bangkok, Thailand EBA (THAILAND) CO. LTD Full time

    Roles Summary / Purpose:We are seeking a proactive and experienced Marketing Manager to lead the planning and execution of strategic marketing initiatives. The ideal candidate will have a strong background in brand management, campaign planning, and digital marketing, along with a creative mindset and excellent project management skills. You will be...

  • Marketing Manager

    2 weeks ago

    Bangkok, Bangkok, Thailand Boutique Corporation Public Company Limited Full time

    Position: Account Manager/ Marketing ManagerJob PurposeTo manage multiple assigned business units across the Group and develop integrated marketing strategies for hospitality, property, and other diversified businesses, ensuring brand consistency, revenue growth, and effective coordination between Corporate and Business Units.This role serves as a key...

  • Marketing Manager

    2 weeks ago

    Bangkok, Bangkok, Thailand Ascend Group Full time

    Data Analysis: Analyze monthly sales data, identifying top performers and key insights.Campaign Strategy: Develop and execute marketing campaigns for both B2B and B2C audiences.Performance Review: Review campaign results, providing data-driven insights for improvement.Public Relations: Manage PR initiatives to enhance the organization s image.Budget...