Digital Marketing Ads Specialist

2 weeks ago

Watthana, Bangkok, Thailand The Thaiger Full time
The Thaiger is seeking an experienced Ads Specialist

This role is perfect for a hands-on performance marketer with deep experience in various advertising platforms, especially Meta's (Facebook, Instagram) and the ability to communicate fluently in both Thai and English.

You'll be responsible for planning, executing, and optimising paid campaigns that drive real results across our network of media brands and B2B service offerings.

Key Responsibilities:

  • Develop a strong understanding of the products, competition, industry, marketing goals and objectives of each campaign/ project.
  • Set up, optimize, implement campaigns across the accounts in line with the corporate/campaign goals and objectives.
  • Manage budgets in line with the target KPIs and strategies
  • Measure the effectiveness and report on key metrics (CPC, CTR, CPL, ROAS, etc.) and provide actionable insightsof the campaigns across your assigned accounts
  • Plan, build, and manage Meta ad campaigns from start to finish (including CBO, A/B testing, retargeting, and lead generation).
  • Continuously optimise for performance across objectives (reach, engagement, conversions, leads, etc.).
  • Collaborate with content, design, and sales teams to develop creative and strategic ad assets.
  • Stay up to date with platforms policy changes and emerging best practices.

Requirements:

  • Minimum 3 years of experience running ad campaigns at scale.
  • Proven track record managing performance marketing budgets and hitting KPIs.
  • Strong knowledge of Meta Business Manager, Ads Manager, Pixel, and Events Manager.
  • Understanding of funnel strategy, audience segmentation, and ad creative optimisation.
  • Data-driven with strong analytical skills and attention to detail.
  • Fluent in both Thai and English.

Bonus Points For:

  • Experience with lead gen campaigns for B2B services.
  • Knowledge of GoHighLevel or similar CRM/automation tools.

Location: Asoke Towers, Sukhumvit 21, Bangkok (Onsite - Full time)

Salary: up to 55,000 THB/month (depending on experience)

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